What would the Oscars be without the after-parties? What would the presidential inauguration be without the series of gala balls across the nation’s capital? And what would a five-year-old’s birthday be without friends, a birthday cake, and pin the tail on the donkey? Or, in Hollywood, a performance by Beyoncé? Everybody loves events. So what’s the difference between a party and an event? We throw a party to celebrate something, or to just get friends together and have a good time. By contrast, an event is an opportunity to get a message out. And that’s why events are staples in the world of PR.