Stories by Howard Bragman

The Death of the Traditional Party, or Why Cirque Du Soleil Performed at Jason’s Bar Mitzvah

January 23rd, 2009 by

What would the Oscars be without the after-parties? What would the presidential inauguration be without the series of gala balls across the nation’s capital? And what would a five-year-old’s birthday be without friends, a birthday cake, and pin the tail on the donkey? Or, in Hollywood, a performance by Beyoncé? Everybody loves events. So what’s the difference between a party and an event? We throw a party to celebrate something, or to just get friends together and have a good time. By contrast, an event is an opportunity to get a message out. And that’s why events are staples in the world of PR.