Author Archives: Dr. Robert J. Petrausch

5 Tips for Communicating and Sharing Values for Strategic PR

Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

Posted in Digital PR, Featured, Free Content, Measurement, PR Insiders | Comments Off