Author Archives: Dr. Robert J. Petrausch

5 Tips for Communicating and Sharing Values for Strategic PR

Posted on 03/15/2012 by Dr. Robert J. Petrausch

Want to gain a competitive advantage over other firms or brands? Clearly communicate your organization’s core values, says Dr. J. Petrausch. | MORE »

Posted in Featured, Free Content, PR Insiders | Comments Off

5 Tips to Help Brands Find Their True Voice on Digital Platforms

Posted on 02/23/2012 by Dr. Robert J. Petrausch

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

Posted in Digital PR, Featured, Free Content, Measurement, PR Insiders | Comments Off