Stories by Derik Beck

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How Cottman Transmission and Total Auto Care Found Its Storytelling Heart

May 1st, 2017 by

Sometimes the idea you need is right in front of you. With PR and marketing pros enmeshed in their brand, it’s easy to miss obvious angles. A helpful idea is to clear the mind and try to look at your messaging with a fresh perspective. Looking at your brand sideways can help, writes an executive at Cottman Transmission and Total Auto Care.