Stories by Andrew Hindes

7 Essential Elements of Effective PR Writing

December 31st, 2014 by

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out.

7 Secrets to Powerful Customer Testimonials

June 24th, 2013 by

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises.

6 Secrets to Writing a Killer Synopsis

February 5th, 2013 by

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

6 Tips for Getting the Most Out of a Freelance Writer

December 17th, 2012 by

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

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Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

November 15th, 2012 by

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

October 19th, 2012 by

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

October 8th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

8 Tips for Cooking up a Hot Company Boilerplate 

September 25th, 2012 by

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.