Author Archives: Andrew Hindes

7 Secrets to Powerful Customer Testimonials

As a PR professional you’re probably aware that client testimonials are an extremely powerful marketing tool. The reason they can be so effective is simple: While it’s fine for a business to tell customers and prospects how great its products or services are, it’s much more persuasive when people who have used those products or services sing the company’s praises. | MORE »

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6 Secrets to Writing a Killer Synopsis

A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners. | MORE »

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6 Tips for Getting the Most Out of a Freelance Writer

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | 2 Comments

Getting the Job: 5 Tips for Acing the Dreaded PR Writing Test

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders, Water Cooler | 2 Comments

Consumer Tech PR: 5 Ways to Engage Humans When Writing About Machines

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software. | MORE »

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Beyond Grammar: 7 Essential Elements of Effective PR Writing

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer. | MORE »

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Beyond Grammar: 7 Essential Elements of Effective PR Writing

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer. | MORE »

Posted in Featured | Comments Off

8 Tips for Cooking up a Hot Company Boilerplate 

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator? | MORE »

Posted in Digital PR, Featured, Media Relations, PR Insiders | Comments Off

8 Tips for Cooking up a Hot Company Boilerplate 

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator? | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | Comments Off

Beyond Grammar: 7 Essential Elements of Effective PR Writing

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, PR Insiders | 4 Comments