Author Archives: Andrew Gilman

Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list? | MORE »

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list? | MORE »

Posted in Featured, Media Relations, Subscription Content | Comments Off

Add Digital/Social Elements to Crisis Simulations

Now that social media is critical to crisis response, it’s important to integrate digital and social media components into your crisis preparedness activities, says expert Andy Gilman. | MORE »

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Why Toyota Is Not Tylenol: Victim, Villain or Vindicator?

A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises." | MORE »

Posted in PR Insiders | 6 Comments

Media Training: A 25-Year Perspective

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure. | MORE »

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The Click Factor: New Media Landscape Gives Spokespeople More Control Over Messaging

When was the last time you read an article online without at least one URL to click on for more information about the topic? For that matter, doesn’t almost every TV or radio news program … | MORE »

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We need Judge Wapner & Judge Judy

These two TV Judges could be doing a better job than the moderators in forcing the Presidential and Vice Presidential candidates to answer the questions that voters have. Sure, every party in court gets to … | MORE »

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