SPEAKER PRESENTATIONS
How to Identify Keywords Your Audience Is Searching for and Employ Them Effectively
Evan Prokop, Digital Marketing Manager, TopRank Online Marketing, @eprokop1, @toprank
How to Optimize Your News Releases
Joe Serwach, Managing Director, Organik, @joeserwach
How to Apply SEO Tactics to Social Media Content
Sahana Jayaraman, VP of Digital and Social, Eastwick, @hellosahana
Luncheon Keynote: Finding SEO Success Through a Network of Influencers
Philippe Guelton, Chief Executive Officer, SheKnows, @SheKnows
How to Blend Owned, Earned & Paid Media and Make Sure It’s Found
Sally Falkow, (Slides Cont'd), Digital PR and Social Media Strategist; Author “SMART News: How to Write News Content for the Digital Age”, Meritus Media, @sallyfalkow
How to Optimize Visual Content for Search
Kriselle Laran, VP, Digital, Zeno Group, @krisellelaran, @zenogroup
Putting It All Together: How to Execute a Successful Social Strategy That Connects Your Content to Your Audience
Todd Wilms, Digital Marketing and Strategy Executive, SAP, @Toddmwilms, @SAP
BONUS MATERIALS