Writing Boot Camp: Speaker Presentations

Speaker Presentations

Writing Do's and Don'ts for Communicators

Dan Ronan, Senior Director of Communications, American Bus Association - @AmericanBusAssn
Howard Sholkin, Director, Communications and Marketing Programs, IDG Global Solutions - @hsholkin

The Next-Generation Press Release

Pamela Baker-Masson, Associate Director of Communications, Smithsonian National Zoo - @NationalZoo
Don Bates, Instructor in Writing and Clinical Assistant Professor, New York University - @batesdon1

Keynote Presentation - Tell Me a Story: How to Add Impact to all Your Communications Efforts

Keynote Speaker:
Jim Holtje, Author, The Power of Storytelling: Captivate, Convince or Convert Any Business Audience Using Stories From Top CEOs

How to Craft Emails for Media Relations Success

Lawrence J. Parnell, Associate Professor and Program Director, Masters in Strategic PR, George Washington University - @GWPRmasters
Jonathan D. Salant, Money and Politics Reporter, Bloomberg News - @JDSalant

SEO and Writing for the Web

Danielle Leitch, Executive Vice President, MoreVisibility - @DanielleLeitch

Mobile Communications: Write Right for Mobile

Ephraim Cohen, EVP of Technology and Digital Content, MWW - @ephraimcohen

Make the Leap from Online Communications to Online Storytelling

Allison Sitch, Vice President, Global Public Relations, The Ritz-Carlton Hotel Company - @RitzCarlton @LuxPRLady


13 Lead types and examples

AP style priorities

T.S. Eliot on the difficulty of working with words and when to know your writing is right

List of useful adjectives

News release guidelines

Notes on ledes

Replacement verbs

Writing for success in business

Writing good quotes

Pitch Basics