Speaker Presentations
Writing Do's and Don'ts for Communicators
Dan Ronan, Senior Director of Communications, American Bus Association - @AmericanBusAssn
Howard Sholkin, Director, Communications and Marketing Programs, IDG Global Solutions - @hsholkin
The Next-Generation Press Release
Pamela Baker-Masson, Associate Director of Communications, Smithsonian National Zoo - @NationalZoo
Don Bates, Instructor in Writing and Clinical Assistant Professor, New York University - @batesdon1
Keynote Presentation - Tell Me a Story: How to Add Impact to all Your Communications Efforts
Keynote Speaker:
Jim Holtje, Author, The Power of Storytelling: Captivate, Convince or Convert Any Business Audience Using Stories From Top CEOs
How to Craft Emails for Media Relations Success
Lawrence J. Parnell, Associate Professor and Program Director, Masters in Strategic PR, George Washington University - @GWPRmasters
Jonathan D. Salant, Money and Politics Reporter, Bloomberg News - @JDSalant
SEO and Writing for the Web
Danielle Leitch, Executive Vice President, MoreVisibility - @DanielleLeitch
Mobile Communications: Write Right for Mobile
Ephraim Cohen, EVP of Technology and Digital Content, MWW - @ephraimcohen
Make the Leap from Online Communications to Online Storytelling
Allison Sitch, Vice President, Global Public Relations, The Ritz-Carlton Hotel Company - @RitzCarlton @LuxPRLady
Bonus
T.S. Eliot on the difficulty of working with words and when to know your writing is right