2013 CSR Awards Winners and Honorable Mentions

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PR News celebrated the best in corporate social responsibility programs and the communications that power those programs at its 2013 CSR Awards luncheon at Washington, D.C.’s historic National Press Building on Feb. 11, 2013. More than 200 communications executives from corporations, PR agencies and nonprofits attended the luncheon to honor the work of their colleagues and peers and share best practices and lessons learned in corporate responsibility.

To view photos from the event, click here
 

Among the winners in more than 25 categories were Klick Health and Millennium: The Takeda Oncology Company, which were co-winners for Overall Leader in CSR Practices, organizations with less than 10,000 employees, and Coca-Cola Enterprises and MGM Resorts International, co-winners for Overall Leader in CSR Practices, organizations with more than 10,000 employees. Shannon Schuyler, corporate responsibility leader for PwC, was named this year’s CSR Professional of the Year; the honorable mentions went to Teresa Dickerson of the Memphis Grizzlies, Rosa Gatti of ESPN and Paul Massey of Weber Shandwick. 
 

This year’s inductees in PR News’ CSR Hall of Fame were also honored. The 2013 Hall of Fame inductees are companies that have redefined themselves in the eyes of employees, customers and the media with their successful CSR programs. Inducted at the Feb. 11 luncheon were Amway, for its One by One Campaign for Children, Baxter International, Coca-Cola Enterprises, CVS Caremark and UPS.
 

Jesse Hertstein, senior specialist, corporate citizenship at Amway, said "for us, the broader issue is so [our] distributors can meet the local needs of their communities." He added:  "There's no number one issue [per say], we focus on nutrition, but we're looking for opportunities for addressing myriad needs at the local level that are brought to us." 
 

Eva Pereira, of R|F Binder, added:  "As lifespan grows and national reserves deplete, there's a growing need for innovation" within CSR. "For CSR, innovation starts with education." 
 

For the second year in a row PR News celebrated its CSR A-List, agencies that have excelled in developing and managing corporate responsibility programs and social good initiatives for clients. This year’s CSR A-List includes APCO Worldwide, Blick & Staff Communications, Cone Communications, Edelman, Fleishman-Hillard, Havas PR, RF|Binder, Waggener Edstrom Worldwide and Weber Shandwick.
 

PR News’ CSR Awards program has grown significantly during the past two years, as organizations of all stripes have come to recognize that external and internal stakeholders expect more than just top-rate, well-priced products and services and employers with well-thought-out business plans. They expect these organizations to consider their role as members of local, national and global communities with a stake in the health and well-being of those communities and the planet that we all share.
 

The awards' co-presenters included Pamela Baker-Masson of the Smithsonian National Zoo; Steve Cody of Peppercom; Nicole R. Robinson of Mondelēz International Foundation and Michael Long of Georgetown University, who also led that morning’s packed workshop at the Press Club, “PR Writing for the Super-Charged Workplace.” PR News also thanks its awards partner CSRwire, for its role in spreading the word about the 2013 CSR Awards program, and congratulates all the winners, honorable mentions, Hall of Fame inductees and CSR A-List honorees. —Steve Goldstein

 

 

CSR Award Winners and Honorable Mentions

Hall of Fame

CSR A-List

CSR Professional of the Year

Shannon Schuyler - PwC

Honorable Mentions:

  • Teresa Dickerson - Memphis Grizzlies
  • Rosa Gatti - ESPN
  • Paul Massey - Weber Shandwick

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Annual Report

Hormel Foods Corp. and Burson-Marsteller - Hormel Foods 2011 Corporate Responsibility Report

Honorable Mentions:

  • Excellus BlueCross BlueShield - Local People Serving Local Communities: The Lifetime Healthcare Companies 2011 Annual Report
  • GOJO Industries - 2011 GOJO Sustainability Report
  • Office Depot Foundation - 2011 Office Depot Foundation Report to the Community
  • Wells Fargo & Company - Community Commitment. Unchanged Vision

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Blog

Walmart Green Room: Creating a Sustainable Conversation

Honorable Mentions:

  • Disney Post: The Official Blog of The Walt Disney Company
  • Mullen - GMBeyondNow General Motors Environmental Blog
  • RF|Binder for CVS Caremark - CVS Caremark All Kids Can Blog

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Cause Branding Campaign

Scripps Networks Interactive - Food Network’s Hunger Hits Home Campaign

Honorable Mentions:

  • Discover Financial Services and Burson-Marsteller - Pathway to Financial Success: Bringing Financial Education to the Classroom 
  • DoSomething.org - Thumb Wars
  • Elizabeth Arden and Lippe Taylor - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden
  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • TELUS Corporation - TV for Good and Phones for Good

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Community Affairs

California Milk Advisory Board with Ketchum Ketchum - Real Seals Mean Milk Money for Schools

Honorable Mentions:

  • Astro Malaysia Holdings Berhad - Astro Hostel Project
  • AT&T with Fleishman-Hillard - “It Can Wait” No Texting While Driving 2012 Movement
  • California Milk Advisory Board with Ketchum  - Real Seals Mean Milk Money for Schools
  • Hampton Hotels - Save-A-Landmark Reaches Milestone of Preserving Historical Landmarks in all 50 US States
  • Microsoft Corp. - Microsoft YouthSpark
  • Mondelēz International - Health in Action
  • Nicola Porter Novelli - Right to Read for OTP Bank
  • RBB Public Relations - Home2 Suites by Hilton

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Corporate-Community Partnership

Toys R US - Fighting Childhood Cancer, One Cup at a Time

Honorable Mentions:

  • ARAMARK Corp - ARAMARK Building Community
  • Baxter International Inc. - Educating Tomorrow's Innovators Today: Baxter's Science@Work Program
  • Craftsman - Craftsman House United
  • Delta Dental - Delta Dental/ADCF "America's Missions of Mercy”
  • eVgo - Evs for Trees
  • Golin Harris & Waters Corporation - Building a Global Network to Improve Public Health
  • InterContinental Milwaukee - The Pink Room
  • Pacific Gas and Electric Company - PG&E Summer Jobs Program
  • WWE - Be a Star

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CSR on a Shoestring

QlikTech – The 10-10-10 Challenge

Honorable Mentions:

  • Idyllic Software Private Limited – Proud Errors
  • Saint-Gobain Corporation  – Saint-Gobain’s Partnership with YouthBuild USA Rebuilds Homes, Lives and its brand with help from Brownstein Group

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Diversity Communications

FedEx - FedEx Corporate Communications efforts in the area of Diversity Communications

Honorable Mentions:

  • Entergy Corp - No Place for Hate
  • Select Health of South Carolina - Culturally Competent Cervical Cancer Screening Program
  • Turk Telekom - Books on the Phone

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Employee Relations

Novartis International and Fishburn Hedges - Novartis and TED: inspiring associates to improve healthcare in Africa

Honorable Mentions:

  • AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business   
  • Bacardi Ltd - Driving CSR Passion in Bacardi Employees
  • Baxter International - Creating a Culture of Employee Engagement and Volunteerism
  • Bechtel Corporation - Bechtel Stewardship
  • Houghton Mifflin Harcourt - Community Investment Councils Initiative
  • Mondelēz International - Hope Kitchens

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Employee Volunteer Program

Grameen Foundation USA - JP Morgan Employee Volunteer Program

Honorable Mentions:

  • Bacardi Ltd - Bacardi Supports Local Communities
  • Kaiser Permanente - Gulf Coast Relief Campaign
  • MSL New York - MSL New York Community Connected 
  • Pfizer Inc. - Pfizer Global Health Fellows Program
  • PwC - Creating a Culture of Service
  • Tata Consultancy Services - CSR Champions: Impact Through Empowerment EVP

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Environmental Stewardship

DuPont - Drive to Zero Landfill Communications Campaign

Honorable Mentions:

  • American Airlines and Weber Shandwick - American Airlines Reduces its Carbon Footprint
  • The Glad Products Company - Glad One Bag Tailgate Event
  • The Hershey Company - Hershey Zero Waste to Landfill Initiative
  • Novelis, Inc. - Becoming the World's Greenest Aluminum Company

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Event: CSR/Green Focus

The Coca-Cola Company and Rogers & Cowan - will.i.am and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event

Honorable Mentions:

  • Cone Communications for Green Mountain Coffee ® - Green Mountain Coffee Fair Trade 2012 Campaign
  • Disney - Disney Kids and Nature Celebration
  • The Glad Products Company - Glad One Bag Tailgate Event
  • JetBlue Airways Corporate - One Thing That’s Green

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Facebook Communications Campaign

Porter Novelli for Uncle Ben’s - Ben's Beginners Cooking Contest

Honorable Mentions:

  • Carve Consulting LLP - IHG Planet CR: Make a Difference Together
  • Cisco Systems - How Do You Give Campaign
  • CRT/tanaka - Love Pets? Like BISSELL
  • FedEx - FedEx Small Business Disaster Preparedness Campaign
  • KB Home - Sharing Sustainability
  • MSL London - Always Helps Girls and Young Women to Learn To Read and Write

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Green PR Campaign

Enermodal Engineering Ltd. - Promoting the Green Lifestyle at Enermodal Engineering, Canada's Largest Green Building Consultant

Honorable Mentions:

  • The Coca-Cola Company and Rogers & Cowan - An End is a Cool New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE
  • Ogilvy PR - Kleenex Cottonelle: Pin to Make a Difference
  • RF|Binder - Dagoba Organic Chocolate is Now Made with Rainforest Alliance Certified Cacao
  • Turk Telecom - Environment-Friendly Communication Campaign

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Human Rights Communications

Cone Communications for Green Mountain Coffee ® - Green Mountain Coffee Fair Trade 2012 Campaign

Honorable Mentions:

  • Avon Foundation – Communications X-Change
  • Ericsson – Technology for Good Blog

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Media Relations

Havas PR - When Breast Cancer Is Just the Beginning of the Story

Honorable Mentions:

  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • WWF Singapore & Weber Shandwick - WWF's Earth Hour 2012 campaign: The night that Singapore turned dark in the country's largest environmental event

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Nonprofit/ Corporate Partnership

Edelman/Unilever - Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous

Honorable Mentions:

  • California Earthquake Authority and American Red Cross - Joining Forces to Provide a Shared and Urgent Message: "Get Prepared, California”
  • Toshiba America - Toshiba/NSTA Celebrate 20th Anniversary of Enhancing STEM Education
  • Toyota Financial Services  - Toyota Financial Services and the Boys & Girls Clubs of America’s Diplomas to Degrees

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Overall Leader in CSR Practices – Organizations with less than 10,000 employees

Klick Health (Co-Winner)

Millennium: The Takeda Oncology Company (Co-Winner)

Honorable Mentions:

  • AAA Northern California, Nevada & Utah Insurance Exchange
  • Celanese Corp.
  • EMD Serono
  • Greif Inc. and MSLGROUP North America
  • Homewood Suites by Hilton
  • Waggener Edstrom Worldwide

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Overall Leader in CSR Practices – more than 10,000 employees

Coca-Cola Enterprises (Co-Winner)

MGM Resorts International (Co-Winner)

Honorable Mentions:

  • Disney
  • UPS

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Philanthropy Communications

Cantor Fitzgerald BGC - Cantor/BGC Charity Day 2012

Honorable Mentions:

  • APCO Worldwide - Working Toward Equity in Health
  • Darden Restaurants - Darden Restaurants Community Grants Program
  • Saucony - Saucony Run4Good Against Childhood Obesity
  • The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse

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Pro Bono Campaign

Discovery Communications - Discovery Impact: Creating Change

Honorable Mentions:

  • MSL New York - City Lore's: 25 Days of Lore
  • Smithfield - Helping Hungry Homes Campaign

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Recycling Campaign

Cone Communications for Nestlé Waters North America - Reinventing Recycling through an Extended Producer Responsibility Model

Honorable Mentions:

  • City of San Diego - Water Purification Demonstration Project Outreach Program
  • TerraCycle, Inc. - TerraCycle Brigade Program
  • Universal Textile Technologies - Project Yellowstone

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Social Good

Henry Schein, Inc. - Health Kit Outreach Program (Co-Winner)

The Walt Disney Company - Disney Magic of Healthy Living - Food Advertising Standards for Kids (Co-Winner)

Honorable Mentions:

  • Entergy Corporation - 10 Years of Low Income Customer Assistance
  • Greif Inc. and MSLGroup North America - Alleviating the Achilles' Heel of the Global Water Crisis
  • The Hershey Company - Hershey Learn to Grow - Distance Learning Program
  • One Meralco Foundation - Energizing Public Schools In Isla Verde
  • Saucony - Saucony Run4Good Against Childhood Obesity

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Social Media Campaign

Cohn & Wolfe - Audubon and Toyota’s Exit the Highway

Honorable Mentions:

  • DoSomething.org - Pics for Pets
  • Esurance Inc. - Esurance Supports the Trevor Project
  • Walmart Green Room: Creating a Sustainable Conversation
  • Ogilvy Public Relations for Bristol-Myers Squibb - Use Social Media to Expose Melanoma
  • Univision Communications Inc - Educate! Es el momento

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Stakeholder Engagement

Toronto Hydro Corporation - Going Beyond CR Reporting: A Commitment to Stakeholders

Honorable Mentions:

  • Carlson Wagonlit Travel - CWT Global Business Travel Association 2012 Event
  • Henry Schein, Inc. - Health Kit Outreach Program
  • The Hershey Company - Hershey’s Track & Field Games 35th Birthday
  • Kangaroo Express - Salute our Troops
  • NYSE Euronext – The NYSE Big Startup
  • WorkSafeBC - Day of Mourning

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Sustainability/ CSR Report Category

Merck - Merck 2011 Corporate Responsibility Report

Honorable Mentions:

  • Alcatel/Lucent - Corporate Responsibility Report 2011
  • AT&T and VOX Global - Inviting Consumers to the Sustainable City
  • Darden Restaurants - Darden Sustainability Report
  • KB Home - KB Home’s 2011 Sustainability Report
  • New Balance Athletic Shoe Inc. - New Balance Responsible Leadership Report
  • UPS - UPS Corporate Sustainability Report: Logistics at the Core

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Twitter Communications

The Ritz-Carlton - The Ritz-Carlton Community Footprints, @RitzCarltonCSR

Honorable Mentions:

  • Coca-Cola Enterprises - Social Joe: Coca-Cola Enterprises' CSR Voice on Twitter
  • Fenton - #CSRchat
  • Viacom - #Viacommunity

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Video Initiatives

Havas PR - Banging the Drum for Breast Cancer Awareness

Honorable Mentions:

  • Advent Creative - Viridian's 7 Continents in 7 Years Initiative
  • APCO Worldwide - National Math & Science Initiative
  • Direct Energy – Reduce Your Use for Good 
  • HBO - HBO The Weight of the Nation”: An Unprecedented Public Health Partnership
  • International Flavors & Fragrances Inc. - Grow with Us  
  • Peel District School Board - Stand Up for Student Mental Health
  • Scripps Networks Interactive - Food Network's HUNGER HITS HOME Campaign

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Volunteer Program

Amerigroup - The Amerigroup Community Volunteers Program

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens
  • MSL New York - MSL New York Community Connected
  • Outsell - The Outsell Caring Committee
  • The Ritz Carlton - The Ritz-Carlton Hotel Company, Give Back Getaways

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Workplace Innovation

AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business

Honorable Mentions:

  • International Paper Co - It's About LIFE
  • MSL New York - MSL New York Community Connected

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Previous Winners

2012