1
1
  • Amway Oneby One Campaign for ChildrenThe Amway One by One Campaign for Children was launched 10 years ago as a platform to engage the 3 million Amway Business Owners and 20,000 employees around the world, and it has now reached the milestone of helping 10 million children. Among them: 90,000 children in Africa were reached with life-saving immunizations, 80,000 sight-impaired children in India were supplied with textbooks and 350,000 children in China got access to nutritious meals.
  • Baxter InternationalHealthcare company Baxter International's sustainability legacy dates back to 1977 with the establishment of a formal environmental program and policy. The company has been included in the Dow Jones Sustainability Index for 14 years, but perhaps the best evidence of its CSR success comes from Baxter employees: in the most recent employee survey, 77% of respondents indicated that the company’s sustainability programs were important to them.
  • Coca-Cola EnterprisesJust last year, John Brock, CCE's chairman and CEO, was named one of PR News' CSR Professionals of the Year for having led the company's CSR vision with passion and commitment since 2006. A revamped sustainability plan launched in 2011 has only furthered this commitment—since the launch CCE has grown its business by 3.5% while reducing its carbon emissions by 8.4%.
  • CVS CaremarkCVS has contributed more than $50 million in support of children with disabilities and their families since CVS Caremark’s signature philanthropic program, All Kids Can, launched in 2006. To find new ways of interacting with families of children with disabilities, the company and RF|Binder launched the CVS Caremark All Kids Can blog, which has served as a communications channel for Eileen Howard Boone, CVS Caremark’s SVP of corporate communications and community relations.
  • UPSIn the past year, CSR leader UPS increased its purchase of alternative fuel vehicles by 35% and received media attention for its nontraditional approach to fuel conservation with the introduction of composite plastic package cars.
  • APCO WorldwideAPCO Worldwide has successfully leveraged its global footprint to tell CSR stories for clients across industries, including Bank of America, whose “one bank” story was well-received by external stakeholders.
  • Havas PRHavas PR’s Baker’s Dozen initiative highlights the agency’s commitment to CSR: For every $12 million of revenue, Havas PR gives back about $1 million worth of service.
  • Blick & Staff CommunicationsBlick & Staff’s unique CSR pedigree comes through in its work with Build-A-Bear Workshop, whose Huggable Heroes program has raised more then $40 million in 10 years.
  • Cone CommunicationsCone’s CSR expertise is not only showcased with its impressive client roster, which includes CVS/Caremark, Green Mountain Coffee Roasters and Johnson & Johnson, but through comprehensive CSR research and thought leadership.
  • EdelmanFrom GE's "ecomagination" corporate positioning campaign to the American Heart Association’s Go Red for Women effort, Edelman's Business + Social Purpose practice has produced iconic CSR campaigns for a number of big brands.
  • Fleishman-HillardThe agency’s work with the Allstate Foundation to develop its Purple Purse program, which educates and supports victims of domestic violence, resulted in more than 70 million impressions, aptly proving its “Think, Say, Do” CSR methodology.
  • RF| BinderRF | Binder’s recent CSR work on behalf of Capital One’s Investing for Good program has yielded a partnership with Count Me In for Women’s Economic Independence; a financial literacy challenge on Long Island; a community awards program in Sioux Falls; disaster relief efforts following Hurricane Sandy; and media coverage of the initiative by top-tier outlets.
  • Waggener Edstrom WorldwideWaggener Edstrom Worldwide not only focuses on CSR internally, it partners with organizations like the Clinton Global Initiative on education and economic empowerment in underdeveloped countries.
  • Weber ShandwickWeber Shandwick’s CSR expertise is evident in its work with BSR, a consultancy that assists Fortune 500 companies in building best-in-class CSR and sustainability strategies.
  • Nonprofit Corporate Partnership: Dove Fourth BannerUncle Ben's and Porter Novelli launched and promoted Ben's Beginners Cooking Contest, a Facebook-driven video submission contest, by tapping spokesperson and model Angie Harmon and providing entrants with a turnkey PR toolkit to generate news.
  • Annual Report: Hormel Foods Corp. and Burson-Marsteller
  • Blog- Ketchum and RainAfter seeing red because of the reaction to its green practices, Walmart rolled out The Walmart Green Room, which has played a key role in educating the public about the retail giant’s sustainability efforts.
  • Cause Branding Campaign - Scripps Networks InteractiveFood Network drove awareness for its Hunger Hits Home documentary by inspiring talent, partners, government officials and activists to leverage their respective networks and relationships to spread the word about the premiere, which led to to 3,490 donations totaling almost $170,000.
  • Community Affairs- California Milk Advisory Board with KetchumThe California Milk Advisory Board and Ketchum turned parents, kids and teachers into California milk evangelists upon learning that milk suppliers to Southern California schools were serving milk from neighboring states, prompting one of the largest suppliers to switch to Real California milk.
  • Corporate-Community Partnership- Toys R UHormel and Burson-Marsteller raised awareness of Hormel’s CSR report via a Twitter contest in which @HormelFoods followers were quizzed about the company's sustainable practices. The @HormelFoodsCorp handle and #HormelPR hashtag were mentioned by users in their Twitter updates hundreds of time upon launch.
  • CSR on a Shoestring- QlikTechAt the annual QlikTech company meeting in 2012, HOPEHIV founder Phil Wall gave $10 of his own money to each of QlikTech's 1,000 employees and challenged them to find ways to raise $100 to support the organization—more than $150,000 was raised for the children of Africa in just 10 weeks.
  • CSR Professional of the Year: Shannon Schuyler - PwCAs the daughter of a school superintendant, Shannon Schulyer is passionate about education and the role the private sector can play in helping to fill gaps in the education system. In June 2012, President Clinton's CGI America, Shannon and PwC U.S. chairman and senior partner Bob Moritz launched PwC's Earn Your Future—a five-year, $160 million investment in education that comprises $60 million in cash donations and 1 million service hours worth $100 million.
  • Diversity Communications- FedExLooking to communicate its commitment to diversity FedEx embarked on a full-court press, refashioning several of its publications and marketing channels and putting its media programs in the hands of communications pros rather than human resources.
  • Employee Volunteer Program- Grameen Foundation USA - JP Morgan Employee Volunteer ProgramIn its inaugural partnership with TED in 2012, Novartis held brainstorms through TEDGlobal’s livestream to discuss how to improve healthcare in Africa and involved Novartis associates through “ideapharm,” an internal brainstorming tool where users post, comment on and refine ideas.
  • Environmental Stewardship- DuPontAfter eliminating the production of its annual 81 million pounds of landfill waste, DuPont gained visibility for its achievement through a wide range of internal and external, traditional and social communication vehicles.
  • Event: CSR/Green Focus- The Coca-Cola Company and Rogers & CowanThrough a live event featuring recycled materials, Coca-Cola and recording artist and producer Will.i.am created a lot of media fizz about their recycling initiative, EKOCYCLE.
  • Facebook Communications Campaign- Porter Novelli for Uncle Ben’s
  • Green PR Campaign--Enermodal Engineering Ltd.Enermodal executed a comprehensive PR plan that sharpened the focus on the company’s innovative environmental policies with both its employees and the media.
  • Human Rights Communications- Cone Communications for Green Mountain Coffee ®Cone’s CSR expertise is not only showcased with its impressive client roster, which includes CVS/Caremark, Green Mountain Coffee Roasters and Johnson & Johnson, but through comprehensive CSR research and thought leadership.
  • Media Relations-- Havas PRA comprehensive media relations effort with a focus on the 14-minute documentary film “Bang the Drum” garnered an array of coverage for Ford’s Warriors in Pink breast cancer cause, resulting in 160 million media impressions.
  • Overall Leader in CSR Practices – Organizations with more than 10,000 employees- Coca- Cola EnterprisesIn May 2012, Coca-Cola Enterprises and Eco Plastics opened the world's largest plastic bottle reprocessing facility, a $24 million investment that will double the amount of recycled biodegradable green plastic water bottles in Great Britain. And at the 2012 London Olympic Games, all Coca-Cola coolers were HFC-free, energy efficient and used LED lighting and CCE's fleet of 14 trucks ran on biogas.
  • Overall Leader in CSR Practices – Organizations with more than 10,000 employees-: MGM Resorts InternationalAlong with its long-held formal diversity and inclusion policy, MGM Resorts has incorporated diversity and inclusion into its primary business systems and processes, and in 2011, the company expanded its Supplier and Construction Diversity Programs to also include businesses owned by veterans, persons with disabilities or LGBT persons.
  • Overall Leader in CSR Practices – Organizations with less than 10,000 employees.  Millennium: The Takeda Oncology CompanyAmong the Millennium Makes A Difference program’s high-profile success with nonprofit partners in the last year is the Light the Night Walk benefiting the Leukemia & Lymphoma Society, in which more than 500 Millennium employees raised over $18,000 by taking 1 million steps in honor of people battling blood cancers.
  • Overall Leader in CSR Practices – Organizations with less than 10,000 employees- Klick HealthEach Klick Health employee is awarded Klick It Forward dollars based on his or her daily success and achievements. Since its inception in 2011, the Klick it Forward program has raised more than $120,000; in 2012 alone it has raised over $70,000.
  • Philanthropy Communications- Cantor Fitzgerald BGCCantor Fitzgerald BBG’s Charity Day, which commemorates the 658 employees lost on 9/11, attracted droves of celebrities to execute trades for the day, and inturn droves of reporters.
  • Pro Bono Campaign- Discovery CommunicationsThe third annual Discovery Impact: Creating Change, was a 12-hour pro-bono marathon event where employees took on creative, marketing, IT and communications projects for 25 global nonprofit organizations in both the Silver Spring and London offices.
  • Recycling Program- Cone Communications for Nestlé Waters North AmericaCone’s strong thought leadership, media relations and event participation advanced the cause of recycled plastic beverage containers, resulting in 100 million media impressions.
  • Social Good - Henry ScheinBy offering eight specific types of health kits and implementing a robust online system for potential donors, Henry Schein was able to expand its efforts to provide greater access to healthcare for underserved populations.
  • Social Good  - Disney Magic of Healthy LivingFood Advertising Standards for Kids In 2012 Disney wanted to add to some special ingredients to its Magic of Healthy Living initiative, and to that end it rolled out the Mickey Check, a tool that makes it easier to identify nutritious choices in stores, online and while on vacation at Walt Disney Parks and Resorts.
  • Social Media Campaign- Cohn & WolfeCohn & Wolfe, Audubon and Toyota asked America to "Exit the Highway" by pledging to spend time in nature and submitting photos through numerous digital channels around the #exitthehighway hashtag; 48,000 people took a pledge to take the exit.
  • Stakeholder Engagement- Toronto Hydro CorporationUtility company Toronto Hydro’s CR makeover focused on integrating CR into the company’s business strategy and involving stakeholders—including employees—in the process.
  • Twitter Communications--The Ritz-CarltonThe @RitzCarltonCSR feed engages employees, guests, nonprofit partners and other CSR professionals by not merely showcasing Ritz-Carlton’s efforts—it also shares news and best practices in CSR.
  • Video Initiatives-- Havas PRTo help promote the "Bang the Drum: Living Out Loud in the Face of Breast Cancer" documentary for Ford, Havas brought Models of Courage—11 survivors chosen by Ford for their embodiment of the strength, optimism and courage it takes to fight the disease—to live screenings for the media in New York and Des Moines, Iowa.
  • Volunteer Program- AmerigroupIn 2011, 560 Amerigroup Community Volunteer associates donated 21,000 hours of service to their communities, working with 669 different organizations. So far in 2012, volunteer hours are tracking 2% higher than in 2011.
  • Workplace Innovation- AT&TIn a call to action for its sustainability efforts, AT&T’s DO One Thing program encourages AT&T’s employees to boost their understanding of the company’s commitment to social and environmental good and spread that message to their communities.
PR News celebrated the best in corporate social responsibility programs and the communications that power those programs at its 2013 CSR Awards luncheon at Washington, D.C.’s historic National Press Building on Feb. 11, 2013. More than 200 communications executives from corporations, PR agencies and nonprofits attended the luncheon to honor the work of their colleagues and peers and share best practices and lessons learned in corporate responsibility.

To view photos from the event, click here
 

Among the winners in more than 25 categories were Klick Health and Millennium: The Takeda Oncology Company, which were co-winners for Overall Leader in CSR Practices, organizations with less than 10,000 employees, and Coca-Cola Enterprises and MGM Resorts International, co-winners for Overall Leader in CSR Practices, organizations with more than 10,000 employees. Shannon Schuyler, corporate responsibility leader for PwC, was named this year’s CSR Professional of the Year; the honorable mentions went to Teresa Dickerson of the Memphis Grizzlies, Rosa Gatti of ESPN and Paul Massey of Weber Shandwick. 
 

This year’s inductees in PR News’ CSR Hall of Fame were also honored. The 2013 Hall of Fame inductees are companies that have redefined themselves in the eyes of employees, customers and the media with their successful CSR programs. Inducted at the Feb. 11 luncheon were Amway, for its One by One Campaign for Children, Baxter International, Coca-Cola Enterprises, CVS Caremark and UPS.
 

Jesse Hertstein, senior specialist, corporate citizenship at Amway, said "for us, the broader issue is so [our] distributors can meet the local needs of their communities." He added:  "There's no number one issue [per say], we focus on nutrition, but we're looking for opportunities for addressing myriad needs at the local level that are brought to us." 
 

Eva Pereira, of R|F Binder, added:  "As lifespan grows and national reserves deplete, there's a growing need for innovation" within CSR. "For CSR, innovation starts with education." 
 

For the second year in a row PR News celebrated its CSR A-List, agencies that have excelled in developing and managing corporate responsibility programs and social good initiatives for clients. This year’s CSR A-List includes APCO Worldwide, Blick & Staff Communications, Cone Communications, Edelman, Fleishman-Hillard, Havas PR, RF|Binder, Waggener Edstrom Worldwide and Weber Shandwick.
 

PR News’ CSR Awards program has grown significantly during the past two years, as organizations of all stripes have come to recognize that external and internal stakeholders expect more than just top-rate, well-priced products and services and employers with well-thought-out business plans. They expect these organizations to consider their role as members of local, national and global communities with a stake in the health and well-being of those communities and the planet that we all share.
 

The awards' co-presenters included Pamela Baker-Masson of the Smithsonian National Zoo; Steve Cody of Peppercom; Nicole R. Robinson of Mondelēz International Foundation and Michael Long of Georgetown University, who also led that morning’s packed workshop at the Press Club, “PR Writing for the Super-Charged Workplace.” PR News also thanks its awards partner CSRwire, for its role in spreading the word about the 2013 CSR Awards program, and congratulates all the winners, honorable mentions, Hall of Fame inductees and CSR A-List honorees. —Steve Goldstein

 

 

CSR Award Winners and Honorable Mentions

Hall of Fame

CSR A-List

CSR Professional of the Year

Shannon Schuyler - PwC

Honorable Mentions:

  • Teresa Dickerson - Memphis Grizzlies
  • Rosa Gatti - ESPN
  • Paul Massey - Weber Shandwick

[ Back to Top ]

 

Annual Report

Hormel Foods Corp. and Burson-Marsteller - Hormel Foods 2011 Corporate Responsibility Report

Honorable Mentions:

  • Excellus BlueCross BlueShield - Local People Serving Local Communities: The Lifetime Healthcare Companies 2011 Annual Report
  • GOJO Industries - 2011 GOJO Sustainability Report
  • Office Depot Foundation - 2011 Office Depot Foundation Report to the Community
  • Wells Fargo & Company - Community Commitment. Unchanged Vision

[ Back to Top ]

 

Blog

Walmart Green Room: Creating a Sustainable Conversation

Honorable Mentions:

  • Disney Post: The Official Blog of The Walt Disney Company
  • Mullen - GMBeyondNow General Motors Environmental Blog
  • RF|Binder for CVS Caremark - CVS Caremark All Kids Can Blog

[ Back to Top ]

 

Cause Branding Campaign

Scripps Networks Interactive - Food Network’s Hunger Hits Home Campaign

Honorable Mentions:

  • Discover Financial Services and Burson-Marsteller - Pathway to Financial Success: Bringing Financial Education to the Classroom 
  • DoSomething.org - Thumb Wars
  • Elizabeth Arden and Lippe Taylor - Revolutionizing Social Good: #PinItToGiveIt with Elizabeth Arden
  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • TELUS Corporation - TV for Good and Phones for Good

[ Back to Top ]

 

Community Affairs

California Milk Advisory Board with Ketchum Ketchum - Real Seals Mean Milk Money for Schools

Honorable Mentions:

  • Astro Malaysia Holdings Berhad - Astro Hostel Project
  • AT&T with Fleishman-Hillard - “It Can Wait” No Texting While Driving 2012 Movement
  • California Milk Advisory Board with Ketchum  - Real Seals Mean Milk Money for Schools
  • Hampton Hotels - Save-A-Landmark Reaches Milestone of Preserving Historical Landmarks in all 50 US States
  • Microsoft Corp. - Microsoft YouthSpark
  • Mondelēz International - Health in Action
  • Nicola Porter Novelli - Right to Read for OTP Bank
  • RBB Public Relations - Home2 Suites by Hilton

[ Back to Top ]

 

Corporate-Community Partnership

Toys R US - Fighting Childhood Cancer, One Cup at a Time

Honorable Mentions:

  • ARAMARK Corp - ARAMARK Building Community
  • Baxter International Inc. - Educating Tomorrow's Innovators Today: Baxter's Science@Work Program
  • Craftsman - Craftsman House United
  • Delta Dental - Delta Dental/ADCF "America's Missions of Mercy”
  • eVgo - Evs for Trees
  • Golin Harris & Waters Corporation - Building a Global Network to Improve Public Health
  • InterContinental Milwaukee - The Pink Room
  • Pacific Gas and Electric Company - PG&E Summer Jobs Program
  • WWE - Be a Star

[ Back to Top ]

 

CSR on a Shoestring

QlikTech – The 10-10-10 Challenge

Honorable Mentions:

  • Idyllic Software Private Limited – Proud Errors
  • Saint-Gobain Corporation  – Saint-Gobain’s Partnership with YouthBuild USA Rebuilds Homes, Lives and its brand with help from Brownstein Group

[ Back to Top ]

 

Diversity Communications

FedEx - FedEx Corporate Communications efforts in the area of Diversity Communications

Honorable Mentions:

  • Entergy Corp - No Place for Hate
  • Select Health of South Carolina - Culturally Competent Cervical Cancer Screening Program
  • Turk Telekom - Books on the Phone

[ Back to Top ]

 

Employee Relations

Novartis International and Fishburn Hedges - Novartis and TED: inspiring associates to improve healthcare in Africa

Honorable Mentions:

  • AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business   
  • Bacardi Ltd - Driving CSR Passion in Bacardi Employees
  • Baxter International - Creating a Culture of Employee Engagement and Volunteerism
  • Bechtel Corporation - Bechtel Stewardship
  • Houghton Mifflin Harcourt - Community Investment Councils Initiative
  • Mondelēz International - Hope Kitchens

[ Back to Top ]

 

Employee Volunteer Program

Grameen Foundation USA - JP Morgan Employee Volunteer Program

Honorable Mentions:

  • Bacardi Ltd - Bacardi Supports Local Communities
  • Kaiser Permanente - Gulf Coast Relief Campaign
  • MSL New York - MSL New York Community Connected 
  • Pfizer Inc. - Pfizer Global Health Fellows Program
  • PwC - Creating a Culture of Service
  • Tata Consultancy Services - CSR Champions: Impact Through Empowerment EVP

[ Back to Top ]

 

Environmental Stewardship

DuPont - Drive to Zero Landfill Communications Campaign

Honorable Mentions:

  • American Airlines and Weber Shandwick - American Airlines Reduces its Carbon Footprint
  • The Glad Products Company - Glad One Bag Tailgate Event
  • The Hershey Company - Hershey Zero Waste to Landfill Initiative
  • Novelis, Inc. - Becoming the World's Greenest Aluminum Company

[ Back to Top ]

 

Event: CSR/Green Focus

The Coca-Cola Company and Rogers & Cowan - will.i.am and the Coca-Cola Company Accelerate EKOCYCLE Momentum with Brand Partner Launch Event

Honorable Mentions:

  • Cone Communications for Green Mountain Coffee ® - Green Mountain Coffee Fair Trade 2012 Campaign
  • Disney - Disney Kids and Nature Celebration
  • The Glad Products Company - Glad One Bag Tailgate Event
  • JetBlue Airways Corporate - One Thing That’s Green

[ Back to Top ]

 

Facebook Communications Campaign

Porter Novelli for Uncle Ben’s - Ben's Beginners Cooking Contest

Honorable Mentions:

  • Carve Consulting LLP - IHG Planet CR: Make a Difference Together
  • Cisco Systems - How Do You Give Campaign
  • CRT/tanaka - Love Pets? Like BISSELL
  • FedEx - FedEx Small Business Disaster Preparedness Campaign
  • KB Home - Sharing Sustainability
  • MSL London - Always Helps Girls and Young Women to Learn To Read and Write

[ Back to Top ]

 

Green PR Campaign

Enermodal Engineering Ltd. - Promoting the Green Lifestyle at Enermodal Engineering, Canada's Largest Green Building Consultant

Honorable Mentions:

  • The Coca-Cola Company and Rogers & Cowan - An End is a Cool New Start: will.i.am and The Coca-Cola Company Launch EKOCYCLE
  • Ogilvy PR - Kleenex Cottonelle: Pin to Make a Difference
  • RF|Binder - Dagoba Organic Chocolate is Now Made with Rainforest Alliance Certified Cacao
  • Turk Telecom - Environment-Friendly Communication Campaign

[ Back to Top ]

 

Human Rights Communications

Cone Communications for Green Mountain Coffee ® - Green Mountain Coffee Fair Trade 2012 Campaign

Honorable Mentions:

  • Avon Foundation – Communications X-Change
  • Ericsson – Technology for Good Blog

[ Back to Top ]

 

Media Relations

Havas PR - When Breast Cancer Is Just the Beginning of the Story

Honorable Mentions:

  • RF|Binder - JOHNSON'S® Baby Brand Gives Back and Gains Trust
  • WWF Singapore & Weber Shandwick - WWF's Earth Hour 2012 campaign: The night that Singapore turned dark in the country's largest environmental event

[ Back to Top ]

 

 

Nonprofit/Corporate Partnership

Edelman/Unilever - Dove and Girl Scouts Rock the Mall: Dove presents Women Who Should Be Famous

Honorable Mentions:

  • California Earthquake Authority and American Red Cross - Joining Forces to Provide a Shared and Urgent Message: "Get Prepared, California”
  • Toshiba America - Toshiba/NSTA Celebrate 20th Anniversary of Enhancing STEM Education
  • Toyota Financial Services  - Toyota Financial Services and the Boys & Girls Clubs of America’s Diplomas to Degrees

[ Back to Top ]

 

 

Overall Leader in CSR Practices – Organizations with less than 10,000 employees

Klick Health (Co-Winner)

Millennium: The Takeda Oncology Company (Co-Winner)

Honorable Mentions:

  • AAA Northern California, Nevada & Utah Insurance Exchange
  • Celanese Corp.
  • EMD Serono
  • Greif Inc. and MSLGROUP North America
  • Homewood Suites by Hilton
  • Waggener Edstrom Worldwide

[ Back to Top ]

 

Overall Leader in CSR Practices – more than 10,000 employees

Coca-Cola Enterprises (Co-Winner)

MGM Resorts International (Co-Winner)

Honorable Mentions:

  • Disney
  • UPS

[ Back to Top ]

 

Philanthropy Communications

Cantor Fitzgerald BGC - Cantor/BGC Charity Day 2012

Honorable Mentions:

  • APCO Worldwide - Working Toward Equity in Health
  • Darden Restaurants - Darden Restaurants Community Grants Program
  • Saucony - Saucony Run4Good Against Childhood Obesity
  • The Allstate Foundation and Zeno Group - The Allstate Foundation Purple Purse

[ Back to Top ]

 

Pro Bono Campaign

Discovery Communications - Discovery Impact: Creating Change

Honorable Mentions:

  • MSL New York - City Lore's: 25 Days of Lore
  • Smithfield - Helping Hungry Homes Campaign

[ Back to Top ]

 

Recycling Campaign

Cone Communications for Nestlé Waters North America - Reinventing Recycling through an Extended Producer Responsibility Model

Honorable Mentions:

  • City of San Diego - Water Purification Demonstration Project Outreach Program
  • TerraCycle, Inc. - TerraCycle Brigade Program
  • Universal Textile Technologies - Project Yellowstone

[ Back to Top ]

 

Social Good

Henry Schein, Inc. - Health Kit Outreach Program (Co-Winner)

The Walt Disney Company - Disney Magic of Healthy Living - Food Advertising Standards for Kids (Co-Winner)

Honorable Mentions:

  • Entergy Corporation - 10 Years of Low Income Customer Assistance
  • Greif Inc. and MSLGroup North America - Alleviating the Achilles' Heel of the Global Water Crisis
  • The Hershey Company - Hershey Learn to Grow - Distance Learning Program
  • One Meralco Foundation - Energizing Public Schools In Isla Verde
  • Saucony - Saucony Run4Good Against Childhood Obesity

[ Back to Top ]

 

Social Media Campaign

Cohn & Wolfe - Audubon and Toyota’s Exit the Highway

Honorable Mentions:

  • DoSomething.org - Pics for Pets
  • Esurance Inc. - Esurance Supports the Trevor Project
  • Walmart Green Room: Creating a Sustainable Conversation
  • Ogilvy Public Relations for Bristol-Myers Squibb - Use Social Media to Expose Melanoma
  • Univision Communications Inc - Educate! Es el momento

[ Back to Top ]

 

Stakeholder Engagement

Toronto Hydro Corporation - Going Beyond CR Reporting: A Commitment to Stakeholders

Honorable Mentions:

  • Carlson Wagonlit Travel - CWT Global Business Travel Association 2012 Event
  • Henry Schein, Inc. - Health Kit Outreach Program
  • The Hershey Company - Hershey’s Track & Field Games 35th Birthday
  • Kangaroo Express - Salute our Troops
  • NYSE Euronext – The NYSE Big Startup
  • WorkSafeBC - Day of Mourning

[ Back to Top ]

 

Sustainability/CSR Report Category

Merck - Merck 2011 Corporate Responsibility Report

Honorable Mentions:

  • Alcatel/Lucent - Corporate Responsibility Report 2011
  • AT&T and VOX Global - Inviting Consumers to the Sustainable City
  • Darden Restaurants - Darden Sustainability Report
  • KB Home - KB Home’s 2011 Sustainability Report
  • New Balance Athletic Shoe Inc. - New Balance Responsible Leadership Report
  • UPS - UPS Corporate Sustainability Report: Logistics at the Core

[ Back to Top ]

 

Twitter Communications

The Ritz-Carlton - The Ritz-Carlton Community Footprints, @RitzCarltonCSR

Honorable Mentions:

  • Coca-Cola Enterprises - Social Joe: Coca-Cola Enterprises' CSR Voice on Twitter
  • Fenton - #CSRchat
  • Viacom - #Viacommunity

[ Back to Top ]

 

Video Initiatives

Havas PR - Banging the Drum for Breast Cancer Awareness

Honorable Mentions:

  • Advent Creative - Viridian's 7 Continents in 7 Years Initiative
  • APCO Worldwide - National Math & Science Initiative
  • Direct Energy – Reduce Your Use for Good 
  • HBO - HBO The Weight of the Nation”: An Unprecedented Public Health Partnership
  • International Flavors & Fragrances Inc. - Grow with Us  
  • Peel District School Board - Stand Up for Student Mental Health
  • Scripps Networks Interactive - Food Network's HUNGER HITS HOME Campaign

[ Back to Top ]

 

Volunteer Program

Amerigroup - The Amerigroup Community Volunteers Program

Honorable Mentions:

  • Catholic Charities Brooklyn and Queens
  • MSL New York - MSL New York Community Connected
  • Outsell - The Outsell Caring Committee
  • The Ritz Carlton - The Ritz-Carlton Hotel Company, Give Back Getaways

[ Back to Top ]

 

Workplace Innovation

AT&T Empowers Employees to "Do One Thing" to Improve their Communities and AT&T's Business

Honorable Mentions:

  • International Paper Co - It's About LIFE
  • MSL New York - MSL New York Community Connected

[ Back to Top ]

 

Previous Winners

2012