2012 CSR Awards: Diversity Communications

Winner: Huntington National Bank – Are You In?

Huntington Bank recognized that employing a diverse and inclusive workforce would have a positive impact on customer relationships and fulfill Huntington’s vision to be“The Bank of the Midwest.”

For the Are You In? initiative, Huntington adopted a comprehensive strategic process that included: identifying key people that could execute the initiative successfully; defining a strategy and measurable actions; developing an inclusion philosophy and conducting leadership, employee and customer interviews; building a Web site targeted at employees; and training employees with Web-based instructor-led training. An end phase drove accountability through metrics and measures, while rewarding best practices. —BM


Honorable Mentions:

Doral Bank – Women of Success/WLN: This three-part initiative helped women along from their first working experience through professional internships, grants for entrepreneurs and loans for small business start-ups. The program is linked to the Women’s Leadership Network, Doral’s social media outlet that provides valuable work information.

Duane Morris – George B. Vashon Lecture Series: Inspired by the historic George B. Vashon abolitionism courtroom victory, the law firm promotes its diversity program while asking hard questions about the issue of racial injustice.

Kaiser Permanente – Supplier Diversity $1 Billion Goal Campaign: To step up the awareness of the Kaiser campaign internally and externally, a letter from the CEO was sent to 500 top leaders at KP, and an external eCard was distributed that emphasized “there’s room for everyone at the Kaiser Permanente table.”

PepsiCo Inc. – SLA Promesa De PepsiCo: In Jan. 2011, PepsiCo kicked-off this three-year Hispanic corporate initiative that promotes Latino progress and builds community relationships by establishing partnerships with national Hispanic organizations to advance Latino leadership nationwide and improve education, health and wellness and community.

Select Health of South Carolina – Type YOU—First Choice Women in Control: To provide culturally and linguistically tailored health programs its members, the Select Health diabetes management program aimed to improve lipid screenings and dilated eye exams among female African-Americans over the age of 30, while enhancing members’ overall diabetes care.

Southwest Airlines – Second North Texas Diversity Summit: Southwest opened its doors for a conversation about diversity, helping employees with their career development by leading workshops on diversity and inclusion best practices, as well as the importance of respecting each other in the workplace.