Winner: AT&T – AT&T’s tSpace Badge Recognition Program
It’s not easy connecting more than 260,000 active employees spread among hundreds of business units with jobs ranging from corporate strategy development to call center workers. But AT&T managed to do just that by leveraging a behind-the-firewall-version of Facebook, Twitter and LinkedIn—tSpace. Enlisting the help of Fleishman-Hillard to help develop the platform’s functionality for the company, AT&T had four main objectives: introduce employees to tSpace by inviting them to fill out employee profiles; raise awareness of tSpace collaborative tools; recognize individuals with expertise in their fields as thought leaders; and foster friendly competition among employees while providing useful, business-oriented recognition and accreditation.
Using the Foursquare “badge” concept as inspiration, AT&T and Fleishman-Hillard developed their own badges (circled in the image) that they awarded employees for hitting certain milestones, participation in corporate initiatives, earning Subject Matter Expert status and more. —SVC
Honorable Mention
The American Institute of Certified Public Accountants – Team Network News: Three pubs and an Intranet hub designed to give AICPA employees the tools and resources required to be successful in their jobs have resulted in nearly 100% readership and satisfaction scores.