With workers in countries like India and China costing a fraction of their U.S. and European counterparts, outsourcing has become the latest trend that some claim is pervasive across industries. So why not outsource PR?… Continued
Archive: January 2005
PR And Single-Issue Groups: Reacting And Responding To Public Pressure
January 19th, 2005 by PRNEWSBy Ned Barnett, Barnett Marketing Communications Because the broadcast media has to operate in the public interest –and because they’re dependent either on advertising or on public-broadcast donations–they’re vulnerable to highly visible pressure tactics undertaken… Continued
When Facing Media Self-Censorship, PR Must Take Alternate Route To Audiences
January 19th, 2005 by PRNEWSWhen the Los Angeles County Department of Health Services launched its “Stop the Sores” campaign in June 2002–designed to combat a surge of syphilis cases in the area–the centerpiece of the campaign was a paid… Continued
Disaster Response: Transparency vs. Chest-Beating
January 19th, 2005 by PRNEWSBy David Zucker, partner/director of CauseWorks, Porter Novelli Some companies were criticized roundly for promoting their charitable responses to the 9/11 attacks via advertising and publicity. When it comes to a response to disasters, man-made… Continued
Make Sure Tsunami Relief Efforts Don’t Morph Into Self-Promotion
January 19th, 2005 by PRNEWSMichael Kempner, president/CEO of East Rutherford, N.J.-based MWW Group, has several clients who have contributed their time, money and resources to the ongoing relief efforts in South Asia following the horrific earthquake and subsequent tsunami… Continued
IT Marketing Trends To Watch In ’05
January 12th, 2005 by PRNEWSFigured out a way to make sure your company/brand/service comes out at (or least near) the top for online searches? If not, your new best friend should be the head of your IT department because… Continued
PRSA Launches Entertainment/Sports Section…
January 12th, 2005 by PRNEWSMembership will be open to PR pros in amateur, collegiate, and professional sports, as well as execs working in the film, television, radio, home entertainemnt, sports and entertainment industries and related publications…Contact: Cedric Bess, 212.460.1495,… Continued
Cookie Dough…
January 12th, 2005 by PRNEWSFairchild Publications Inc. is readying for a test issue of Cookie, described as a cross between shopping-bible Lucky (published by Fairchild’s corporate sibling Condé Nast) and Child (Gruner + Jahr USA). A direct-mail piece reportedly… Continued