15 to Watch (Agency): Laney Cohen

Assistant Account Executive, Makovsky + Company Age: 24

Laney Cohen generates results that inevitably exceed client expectations. In assisting a top client with an environmental policy paper, the N.Y.C.-based Cohen was lauded for her conciseness. Her research and analysis on biotech products that one day may have generic approvals resulted in Makovsky’s Health Practice being tapped as co-chair of a national conference.

Awesome Campaign

“I had the chance to work on an awareness campaign for organ transplants,” she says. “The media push was surrounding the 2008 National Kidney Foundation U.S. Transplant Games, Olympic-style games designed specifically for transplant recipients, their families and donators. Working with these amazing people, who had received new hearts or kidneys and were running 200-meter dashes, was awe-inspiring.”

Keeping Up

“Every day there is a new tool or another way to approach something. Being able to read up on all those things can be difficult, but it’s essential.”

Biggest Inspiration

“I get the opportunity to work with inspiring people who have been helped by the products I represent. Knowing that my work can help create awareness about a condition or treatment that can truly change someone’s life is incredibly rewarding.” â–