PR News Digital PR Webinar:

Building Community & Reputation Online With Social Media & Other Digital PR Tools

Attend From your desktop or conference room

Invite your whole team to attend at one low price. $297 per location

Each registration comes with access to the archived version of the program and the materials for 1-year.

• Speakers
• Who Should Attend?
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

As Web 2.0 rapidly evolves, communications professionals face challenges and unparalleled opportunities to harness better and smarter relationships with stakeholders. PR professionals at all organizations need to master the new tools, skills and approaches to traditional practices, as blogs and social networks become the norm, and more advanced technologies expand communications capabilities every day. It’s no longer an issue of using these digital platforms in PR efforts; now, it is implementing them strategically to establish intimate relationships with external constituents, and to streamline internal communications and cultures.

Join PR News on November 15 for a must-attend PR News digital PR Webinar that will guide you and your team through the process of understanding these platforms and applying them to every aspect of your business. Our experts will cover how you can use these platforms to improve your internal and external PR, and your bottom line:

• Blogs
• Videocasts
• Wikis
• Social networks
• RSS
• Online Media Relations
• Internal blogs
• Search Engine Marketing/Optimization

Our Webinar speakers know what’s working and what’s not and they will share these case studies with you, and arm you with the tools you’ll need to:

• Build a strong community around your brand, both internally and externally
• Boost employee engagement through innovation
• Understand and respond appropriately to negative behaviors
• Improve your media relations efforts, taking into account traditional and nontraditional journalists
• Monitor and track all this activity to measure your PR effectiveness
• When to blog, how to set up a corporate blog and should your CEO
• Measure digital PR activities against other PR initiatives
• Create smart integrated communications efforts
• Boost sales through savvy online communications efforts 

Speakers:

	Adam Brown Director, Digital Communications, The Coca-Cola Company
	Dan Solomon CEO, Virillon (formerly Mindshare Interactive)
	Greg Verdino Chief Strategy Officer, Crayon

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

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