How to Use Paid Ads on Social Media to Reach Your Business Goals

What You'll Learn | Why Should I Attend? | Speaker Preview | Access | Questions

In this webinar, industry experts will teach you how to use promoted posts on social networks to reach your business goals while engaging the largest possible audience—all without breaking the bank.

Webinar Speakers

Michael Brito Head of Social Marketing W2O Group	Allison Steinberg Communications Strategist ACLU
Alexandra Kirsch Vice President, Social Strategy and Content Marketing Finn Partners	Kathy Baird Executive Vice President, Content + Social Ogilvy Washington
Drew Whang Senior Paid Media Planner Ogilvy Washington	Moderator: Mark Renfree Assitant Content Manager PR News

What You'll Learn

At this Webinar, you'll learn how to:

Buy ads on each network. Each platform sells ads in different ways. For example, Twitter sells ads based on engagement, whereas on Facebook you can pay per impression
Optimize user data to target content to a specific audience
Use Facebook’s algorithm changes to put your content in front of the right users
Determine which types of content will do well with paid support
Use video ads on Instagram, Facebook and Twitter
Establish goals for paid posts and measure your results throughout a campaign’s lifecycle
Build a promoted post from the ground up on Facebook, Instagram and Twitter
Use Twitter’s expansion of promoted tweets to logged-out users and potentially reach 500 million more users
Tell when a promoted post has done all it can and should be taken down or updated
Take the social data you already have and create content that is sure to resonate with your audience

Purchase Today

Speaker Preview

"Facebook is the single most useful tool for businesses small and large to reach new and existing audiences without breaking the bank. I look forward to sharing some tips for how you can harness the power of social media advertising."-Allison Steinberg, ACLU

Questions and Fees?

Registration Fee: $399 per site - CDs available for purchase

For questions regarding this Webinar, contact Rachel Scharmann at [email protected]; 301-354-1713.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here.

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.