Green PR Track:
How to Communicate Your Green Commitments

A Nuts & Bolts Workshop presented by PR News

About the Webinar:

Corporations recognize that “going green” is hardly optional anymore. The challenge for you, as a communicator, is to serve as a leader in your organization's or client's Green initiatives and to educate and positively excite stakeholders about your environmental commitments.

Green PR and marketing is a growing subset of Corporate Social Responsibility -- and PR News -- through its books, newsletters and Webinars – has been the educational leader in this area, with thousands of PR executives trained every week by carefully selected experts in the field. Now, we bring you a 90-minute workshop solely dedicated to Communicating your Green Commitments. Whether your organization is just getting started with a few Green initiatives, or is a leader in this space, this Webinar will bring you the tactics, strategies, case studies and lessons learned for ensuring that your Green initiatives are being noticed by your stakeholders and that you are a driving force behind your organization's Corporate Citizenship initiatives.

In this 90-minute Webinar from leading industry publication PR News and the just-published Going Green Guidebook you'll discover the latest Green trends, the business case for communicating Green PR activities, and a methodology for developing a strategic Green communications plan. You'll hear behind-the-scenes CSR case studies on some of the leaders in this area and learn how to apply best practices in Green PR to your organization.

This is a one-of-a-kind workshop that will give you the insights, tools and strategies you need to build and grow your CSR program.

PR News has designed this 90-minute program to cover these critical Green communications topics:

• Green PR: the latest trends and how PR can take the lead
• Starting and leading the dialogue online and offline with stakeholders
• Using interactive media – from blogs to wikis to mobile – to break through the clutter
• Getting third party endorsements for your Green PR and marketing efforts
• Creating the right messaging around your Green PR
• Green PR vis a vis other CSR and cause branding initiatives
• PR’s role in an organization’s green commitments
• Understand and avoid greenwashing
• Create a Green workplace
• Activate employees to support your Green efforts
• Trends in stakeholder expectations regarding Green communications
• Strategies for launching Green campaigns
• Partnership strategies for your Green initiatives
• Tying your Green efforts to reputation, sales and employee retention
• Determining the right focus for your company’s Green communications
• Developing an integrated CSR communications strategy
• Developing appropriate vehicles to reach different stakeholders
• Determine the resources you need in your PR department
• Measuring the effectiveness of your Green communications efforts

Hear from these top communicators and leading Green PR experts:

	Wayne Catan Vice President Coyne PR	Jonathan Pocius Senior Account Executive Coyne PR
	Leilani C. Latimer Director, Sustainability Initiatives Sabre Holdings
	Liz Gorman Vice President, Corporate Responsibility Cone, Inc.
	Moderator: Iris Dorbian Group Editor PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Crisis Management
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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