PR News Webinar:
Media Measurement Webinar: High-Return Tactics
for Measuring & Maximizing Your Media Relations

About the Webinar:

Join PR News on Wednesday June 25, as we bring together an excellent panel of media relations and measurement experts to show you how to measure your media relations' activities most effectively – from measuring blogs to print media coverage to your media relationships. And, most importantly, you'll get the tools and tactics you need to tie your media relations to business outcomes.

Throughout this 90-minute Webinar, we'll cover advanced yet affordable methods of measuring media—strategic yet practical. This Webinar moves beyond “media measurement 101” and toward strategies that will truly improve your organization's media relations and, in turn, your reputation in the eyes of the CEO and your stakeholders.

This program will offer you the latest trends and tactics—what's working, what's not—as well as the latest ways to integrate media measurement into your organization's business goals. You'll also hear how to measure your failures, too, so you can stop spending money on efforts that's don't pay off.

This Webinar will help you and your team:

• Why is measurement even important to begin with? How do you get started?
• Can you do it on a budget and will the results prove the value of PR?
• How to persuade management about the benefits of instituting a measurement program?
• How do you link media analysis to business objectives?
• See the importance of consistent messaging between paid and earned media to assure your programs will fully realize organizational goals.
• Work through a complete communications planning matrix to ensure that your efforts are consistent with business goals.
• Learn a clear measurement process that will help you determine if the outputs, outtakes and outcomes you are obtaining are working. Conduct smarter competitive analysis by measuring what really correlates to outcomes
• Learn some easy ROI and “proof-of-performance” calculations, as well as how to pull correlations—guaranteed to translate your efforts into the language of management.
• Using Search Engine/Social Media Marketing Strategies
• Media (print, Internet, broadcast) measurement—what’s new and what’s possible
• Reputation measurement

Speakers:

	Nancy E. Ryan Director of Public Relations American Society of Plastic Surgeons
	Mark Weiner CEO Research in Public Relations Mark Weiner Consulting LLC
	Curtis Hougland CEO Attention SM & PR
	Moderator: K.C. Brown Senior Vice President  Client Development Cision

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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