PR News Webinar:
How to Communicate Your Corporate
Social Responsibility & Green Commitments
A Nuts & Bolts Workshop presented by PR News.

About the Webinar:

Corporations recognize that Corporate Social Responsibility initiatives usually result in reputational and financial gains for their organization. But many companies struggle with how to communicate their CSR activities to different stakeholders. How do you create an authentic communications message around your CSR commitments? How do you determine best issues/causes to support and use the power of PR to boost your CSR presence? And with so many companies going “green,” how do you leverage the latest trends to boost your firm’s PR presence? What exactly is PR’s role in CSR initiatives?

In this 90-minute webinar, you’ll discover the latest CSR communications trends, the business case for communicating CSR and Green PR activities, and a methodology for developing a strategic CSR communications plan. You’ll hear behind-the-scenes CSR case studies on some of the leaders in this area and learn how to apply bext practices in CSR to your organization. You’ll learn what’s worked, why and how you can reach a similar level of success.

This is a one-of-a-kind workshop that will give you the insights, tools and strategies you need to build and grow your CSR program..

The Webinar will cover these critical CSR communications topics:

• PR’s role in CSR
• Trends in stakeholder expectations regarding CSR communications
• Strategies for launching cause branding campaigns
• Partnership strategies for your cause branding initiatives
• Green PR: the latest trends and how PR can take the lead
• Tying your CSR efforts to reputation, sales and employee retention
• Developments in corporate CSR communications
• Creating a solid CSR information base - a CSR report
• Determining the right focus for your company’s CSR communications
• Developing an integrated CSR communications strategy
• Creating overarching CSR messages
• Developing appropriate vehicles to reach different stakeholders
• Using creative to bring CSR issues to life
• Determine the resources you need in your PR department
• Measuring the effectiveness of your CSR communications efforts

CSR Experts:

	Rekha Chalasani Manager of Worldwide Philanthropy for Pfizer
	John Gogarty Vice President, Coyne PR	Meredith Miesieski Senior Account Executive, Coyne PR
	Jill Allread Principal, Public Communications
	MODERATOR: Valerie Merahn Simon Senior Vice President BurrellesLuce

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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