Digital PR Webinar
Building and Managing Your Company’s Online Reputation

Bonus for attending: Attendees will receive the full results of a PR News/Peppercom co-branded survey focusing on how you and your peers use digital along with a white paper discussing best practices that the industry should adopt.

• Speakers
• Who Should Attend?
• PRSA Accreditation
• How Does It Work?
• What Equipment Do I Need?
• Questions?

About the Webinar:

Building and managing your company’s reputation online has never been more challenging. PR professionals at all levels in all organizations need to understand how to effectively use the various digital tools to properly communicate with different stakeholders. Understanding how to master the new tools is a key part of successfully building and managing your company’s reputation online. However, understanding transparency online is equally as important. Too many corporations have fallen victim to the digital landscape because they didn’t take transparency seriously and, as a result, found themselves in a crisis situation.

Join PR News for a must-attend Digital Webinar that will walk you through the digital tools you need to know to improve your PR and bottom line:

• Blogs
• Podcasts
• Streaming video and YouTube
• Sentiment monitoring

Our Webinar speakers know what’s working and what’s not and will share case studies with you and arm you with the tools you need to:

• Build powerful online communities
• Effectively manage your organization’s reputation online
• Implement the five guiding principles that businesses need to live by in a digital world to avoid the pitfalls
• Respond to a reputation crisis in this new digital environment
• Measure your online activities and monitor online chatter
• Uncover new business opportunities

Speakers:

	Steven Cody co-founder and managing partner of Peppercom
	Sam Ford Project Manager of the MIT Convergence Culture Consortium (C3), and an advisor of customer insights with Peppercom
	Paula Berg Public Relations, Southwest Airlines

Moderator:
Courtney Barnes, Editor, PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0
Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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How does the Webinar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.
You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600
• Mac users are encouraged to use Firefox 2.0 (or later) with Real Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

 *PR News does not offer any refunds for the webinar.  All sales are final.

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