Use SEO Tactics to Increase the Reach of Your PR Messages
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Join PR News for this tactics-heavy Webinar that will raise the visibility of your PR messages in search results and give you an edge against your competitors. Landing at the top of search results on desktop and mobile devices is the Holy Grail for many brands as it can generate new customers, raise brand awareness and drive the bottom line. With Google having updated its Panda algorithm yet again, refining your optimization strategy is a must.

At this Webinar, you'll learn how to:

  • Research target keywords to find the best keywords for your content
  • Craft headlines for your news releases that will get picked up by search engines
  • Build links for popularity and page rank
  • Apply SEO tactics to your social media content
  • Monitor changes in Google search, and look for new SEO opportunities
  • Make search engine optimization part of your daily process for all your communications programs
Unless you know how Google searches work and have mastered the latest search engine optimization tactics, chances are your more savvy PR counterparts are burying your messages with their own. Being able to optimize your PR messages—in all their forms—will not only raise the profile of your clients or your organization, it will make you a star on your own PR team.

Webinar Speakers:

David Cockburn
SEO & Online Marketing Analyst
Texas Instruments
@dwcockburn

 

Laura Kempke
Senior Vice President
Schwartz MSL Boston
@laurakempke

Jolina Pettice
Executive Director of Operations
TopRank Online Marketing
@jolinapettice

Moderator:
Steve Goldstein
Editorial Director, Events
PR News
@SGoldsteinAI

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Questions and Fees?

For questions regarding this Webinar, contact Saun Sayamongkhun at saun@accessintel.com; 301-354-1694.

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or
click here.

Registration Fee: $379 per site - CDs available for purchase

Each registration comes with access to the archived version of the program, the materials provided by the speakers and a personalized certificate of completion for attending the Webinar.

Certificate


Personalized Certificate for
All Attendees

How Does the Webinar Work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player 10, Adobe Flash Player 9 or Windows Media Player 9 installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

  • One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
  • One (1) toll-free connection to the seminar (if you select the audio connection.), and
  • One (1) Internet connection to the seminar.

    *You can now view this Webinar on your iPad, iPhone or Droid!

What Equipment Do I Need?

For the audio connection : For the audio connection: A computer with Adobe Flash Player 9.0.28+ or Windows Media Player 10+ or an HTML 5 enabled browser (iPad / iOS / Safari browser only) installed. When you log into the webinar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.

  • For desktop users who do not have Adobe Flash Player or Windows Media Player, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection :

  • PC: Pentium 4 - 1.3 Ghz or equivalent or better
  • Operating system: Windows 7, Windows Vista, Windows XP SP3, Apple Mac OS X Snow Leopard, Apple iOS 4.2+ for iPad / iPhone. Mac, Android 2.2+ and Linux audiences may view the presentation using a supported Web browser and Adobe Flash player.
  • Browser: For optimal viewing experience, we recommend using Internet Explorer 7.0 or higher. Mac OS X must be used in combination w/ a supported Firefox browser and Adobe Flash Player. Most versions of Linux OS will work in combination w/ a supported Firefox browser and Adobe Flash Player.
  • Internet connection: High speed Cable / Fiber / DSL, Corporate LAN, High speed Wireless LAN / 4G.
  • Display set at 1024 x 768

Mac users are encouraged to use Firefox 3.6 (or later) with and Adobe Flash Player to view the webcast. You can also test your system using the system test button in menu on the left hand side.

Player Downloads

If using Microsoft Windows Media Player, Version 10 or later is required.
Download a supported Microsoft Windows Media Player

If using Adobe Flash Player, Version 9.0.28 or later is required.
Download a supported Adobe Flash Player

If using RealPlayer, Version 10 or later is required.
Download a supported RealPlayer

PRSA Accreditation

PRSA APR Accreditation Maintenance Credits Approved: 1.0

Registrants that are Accredited by PRSA need to keep track of their points and submit their activities every three years. Please keep a copy of the event description with the date/time listed and submit when you are required to.

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*PR News does not offer any refunds for webinars. All sales are final.