Senior Vice President
Laura Kempke works with companies across the technology, life sciences and advanced materials industries to guide their public relations, social media, analyst relations and content strategies. She also manages Schwartz Communications'' content marketing services, which are designed to reach clients'' target audiences directly through articles, blogs, Twitter, video, ebooks, case studies, email newsletters, white papers, podcasts, interactive presentations, images and other types of material. Content marketing programs can support marketing functions such as lead generation and lead nurturing, as well as more traditional PR activities like thought leadership. In addition, Laura works with the agency''s SEO group to optimize content for search and, more broadly, to design PR programs that are in line with clients'' SEO strategies.
In technology, Laura''s work spans industries such as enterprise software, application development and open source, telecommunications, security and manufacturing software. She also works with clinical stage life sciences companies, biotech tools and service providers, and diagnostics companies.