In March, veteran PR counselor Wiley Brooks will launch TellThemNow.com, a Web-based service that enables readers of online news stories to send instant emails to
companies mentioned in the story text. Messages to corporations will be bundled (to avoid server crashes) and will provide instant insights into public reactions to press
coverage.
Corporate PR veteran Ellen Schweppe launches Ellen Schweppe Company, LLC, in Washington, D.C. She is a past president of PRSA's National Capital Chapter and most recently
served as spokeswoman for the Mortgage Insurance Cos. Of America.
Sallie Gains leaves her energy beat at the Chicago Tribune to join Hill & Knowlton's media relations practice in Chicago as senior managing director...Margaret Farley
moves from Burson-Marsteller's healthcare practice to H&K's New York office as senior managing director...Ed Trissel joins H&K as managing director of the Corporate Group
after a stint at Ketchum...David Gallagher will depart his post as head of Ketchum's D.C. healthcare practice this May to lead the agency's European healthcare business in London.
Allstate assistant VP-corporate relations Pattie Overstreet-Miller departs after 23 years to "pursue other opportunities," a company spokeswoman says. No replacement has
been named.
Internet market research firm Cyber Dialogue fine-tunes its focus on customer relationship management and files for IPO. The firm's clients include nine of the 10 most
heavily trafficked Web properties.
