Archive:

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

December 8th, 2014 by

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice.

PR Insider: Why Emotion Matters in Brand Positioning – Part 1

December 1st, 2014 by

Both clients and practitioners believe in the axiom of emotional resonance. But do we examine the precise reason why emotional connectivity matters so much?

PR Insider: The Essentials of PR Storytelling

February 18th, 2014 by

PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.