Vice President, Media Relations
Rob Manfredo is a communications specialist with a knack for uncovering the story that’s “most-likely to succeed.” Rob brings with him both agency and in-house experience leading successful communications programs for B2B and B2C brands. He takes media relations seriously and still believes strongly that earned media is the cornerstone of successful marketing campaigns. Throughout his 20-year career in marketing communications he has supported some of the biggest global brands such as AT&T, Chevrolet, Johnson & Johnson, JPMorgan Chase, Samsung, SAP, Sony and VISA. Rob is a media sharpshooter—part storyteller, part analyst. He believes that the key to landing the big hit with top-tier outlets is knowing your target and building a rapport.
A lifelong New Yorker, Rob resides in downtown Manhattan with his wife, Rachel and dog, Moxie. While studying for a degree in communications studies from State University of New York, at Cortland, he always thought he’d be the next Howard Stern.