Senior PR Specialist
Emily Stafford is a senior PR Specialist at Fossil Group, where she leads influencer marketing for the company’s portfolio of 15 licensed brands, together with Michael Kors, kate spade new york, Tory Burch, Diesel, DKNY, Emporio Armani, Karl Lagerfeld and others.
Emily holds a master’s degree in strategic digital communication and has over five years of experience in digital and integrated marketing. Emily’s broad experience has helped brands and companies evolve their social media programs and prowess. Over the last three years, Emily has become an expert in all things influencer marketing. Before joining Fossil Group, she worked at rewardStyle, where she led influencer marketing campaign management, strategic influencer list building, reporting, case study creation, webinar development, brand newsletter dissemination and thought leadership.