Sponsorship Opportunities: Taste of Tech at the Social Media Summit

 

PR News Sponsorship Opportunity
The Social Media Summit with Taste of Tech

June 3, 2014 | Grand Hyatt, New York City

Taste of Tech is a one-of-a-kind, one-day event that will educate PR professionals on how to best leverage PR technologies, tools and services. The June 3 PR News Taste of Tech, held during the Social Media Summit and in partnership with Commpro.biz, will be a memorable day of learning, networking, sampling and food tastings. There are three sponsorship levels: Bronze, Gold and Platinum. The Platinum is exclusive to one sponsor. Gold and Bronze are on a first come first served basis.

Taste of Tech will blend technology, case studies, advice and tactics so communicators can make more informed decisions about the day-to-day tools they use for everything from social media and crisis management to media relations and measurement. More than 300 decision makers are also expected to partake in this event.

Unlike other industry events, Taste of Tech on June 3 will shine a day-long spotlight on the leading-edge companies servicing communications pros across a spectrum comprising social media, influencer communications, reputation management, mobile, media relations, monitoring and measurement. The event offers the more than 350 attending communicators an opportunity to meet with the best service providers and learn how to manage their PR initiatives more effectively with innovative tools and technologies. Taste of Tech is part of the highly acclaimed Social Media Summit, which provides PR practitioners with an intensive, one-day immersion in the next practices in digital and social media communications.

SPONSORING PARTNERS:

Sponsors of Taste of Tech will be the "chefs" of the day, helping us create the content with a mix of education, entertainment and show & tell. Sponsors will have the opportunity to be on stage throughout the day and share how the audience can benefit from their service. Taste of Tech will be held from 8:30am-4:45pm with a Food & Tech Tastings Reception held from 5-6:15pm.

GOLD SPONSORSHIP:
Pre-Show:

  • Logo and company info on Taste of Tech and Social Media Summit webpages and recognition in press releases, social media and other PR News marketing efforts.
  • Sponsor of the annual PR News PR Technology Survey – reaching 150,000 communicators. Survey is fielded 2 months prior to event; findings released at Taste of Tech
  • Participation in Taste of Tech planning meeting
  • VIP discount code for clients and prospects
  • Logo on brochure
  • Mention in press releases, marketing emails and social media
  • Provision of pre-event attendee survey findings
  • Shout-outs on social media from PR News

On-Site:

  • Participation in Taste of Tech Leaders roundtable at Social Media Summit (recorded)
  • Exhibit table and signage
  • Recognition as a Taste of Tech Sponsor on the credit roll at the Opening General Sessions
  • Logo on signage in key areas
  • Speaking opportunity on panel and throughout the day (raffles,etc)
  • Recognition of sponsorship throughout the day
  • Distribution of materials to all attendees
  • Logo on all marketing and event materials in print and online
  • Full-page 4-color ad in attendee Workbook
  • 4 complimentary registration passes for staff ($3,600 value)
  • Sponsorship of Speaker Prep Area
  • Sponsorship of post-event Reception

Post-Show:

  • Taste of Tech roundtable video (from Social Media Summit) posted on the PR News website, YouTube and promoted for 3-month period. Provided to sponsor to post on sponsor site.
  • Video will be broadcast at Digital PR Awards event later in year
  • Interview with all Taste of Tech participants for inclusion in PR Technology article for PR News
  • Provision of Technology Survey respondent list
  • Provision of attendee email and mailing list

Gold Partner Rate: $12,500

BRONZE SPONSORSHIP:
Pre-Show:

  • Logo and company info on Taste of Tech and Social Media Summit webpages and recognition in marketing efforts.
  • Participation in Taste of Tech planning meeting
  • VIP discount code for clients and prospects
  • Logo on brochure
  • Mention in press releases, marketing emails and social media
  • Provision of pre-event attendee survey findings
  • Shout-outs on social media from PR News

On-Site:

  • Participation in Taste of Tech Leaders roundtable at Social Media Summit (recorded)
  • Exhibit table and signage
  • Recognition as a Taste of Tech Sponsor on the credit roll at the Opening General Sessions
  • Logo on signage in key areas
  • Recognition of sponsorship throughout the day
  • Distribution of materials to all attendees
  • Logo on all marketing and event materials in print and online
  • Half-page 4-color ad in attendee Workbook
  • 2 complimentary registration passes for staff ($1,800 value)
  • Sponsorship of post-event Reception

Bronze sponsorship does not include:

  • attendee list
  • panel speaking opportunity during Social Media Summit
  • sponsorship of speaker ready room
  • co-branding in pre-conference state of industry survey
  • on-stage, taped interview with Tech gold and platinum sponsors - broadcast post-event, heavily promoted
  • Silver sponsors receive 1/2 page ad in workbook (vs. fullpage) and 2 registration passes vs. 4

Rate: $6,000

EXCLUSIVE PLATINUM SPONSORSHIP
PR News is accepting one Platinum Sponsor of Taste of Tech. This sponsor will receive all the benefits of the Platinum sponsorship plus additional exposure before, during and after the event. It is an opportunity to stand out from the crowd, get your messages heard, and to showcase top-tier services for our influential audience.

PLATINUM SPONSORSHIP:
Pre-Show:

  • Logo and company info on Taste of Tech and Social Media Summit webpages and recognition in press releases, social media and other PR News marketing efforts.
  • Sponsor of the annual PR News PR Technology Survey – reaching 150,000 communicators. Survey is fielded 2 months prior to event; findings released at Taste of Tech
  • Participation in Taste of Tech planning meeting
  • VIP discount code for clients and prospects
  • Logo on brochure
  • Mention in press releases, marketing emails and social media
  • Provision of pre-event attendee survey findings
  • Shout-outs on social media from PR News
  • Exclusive sponsor of an e-book customized to sponsor topic area (ie Press Release Best Practices; Social Media Handbook). This book will include articles from PR News and a foreword and other content from Sponsor. Book will be distributed to Summit attendees and marketed to more than 200,000 communicators post-event.
  • Exclusive sponsor will also receive a 2-month banner ad on PR News website (value: $4,200), reaching more than 150,000 communicators
  • Exclusive sponsor will be branded as the Sponsor of the Executive Summary (event wrap-up) that is sent via email to all attendees and is a much-anticipated "cheat sheet" on the learnings of the day.

On-Site:

  • Participation in Taste of Tech Leaders roundtable at Social Media Summit (recorded)
  • Exhibit table and signage -- larger table and first dibs on location of table
  • Recognition as a Taste of Tech Sponsor on the credit roll at the Opening General Sessions
  • Logo on signage in key areas - recognition of Platinum status
  • Additional signage, as Exclusive sponsor
  • Speaking opportunity on panel and throughout the day (raffles,etc)
  • Recognition of sponsorship throughout the day
  • Distribution of materials to all attendees
  • Logo on all marketing and event materials in print and online
  • Full-page 4-color ad in attendee Workbook
  • 5 complimentary registration passes for staff ($4,300 value)
  • Sponsorship of Speaker Prep Area
  • Sponsorship of post-event Reception

Post-Show:

  • Taste of Tech roundtable video (from Social Media Summit) posted on PR News website, YouTube and promoted for 3-month period. Provided to sponsor to post on sponsor site.
  • Video will be broadcast at Digital PR Awards event later in year and promoted heavily on PR News web site and networks
  • Interview with PR News for distribution to 150,000+ communicators
  • Provision of Technology Survey respondent list
  • Sponsorship of Executive Summary sent to attendees
  • Banner ad program on PR News website for 2 months ($4,200 value)
  • Ebook sponsorship (details above)
  • Provision of attendee list with full contact information

Platinum Partner Rate: $25,000

GET ON THE MENU!

PR News has partnered with commPRO.biz on the sponsorship relations and programming of PR News' Taste of Tech.

Contact Fay Shapiro, publisher, commPRO.biz, for sponsorship opportunities:
fays@commpro.biz; Direct: 212-213-3039; Mobile: 917-453-5159.

For Information about the PR News conference, please contact Laura Snitkovskiy, senior marketing manager, PR News: laura@accessintel.com

About PR News:
The PR News Group at Access Intelligence, LLC is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Visit us at www.prnewsonline.com.