Search Results for: john roderick&o=recent

Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not so hot." Its handling of the aftermath of ...
A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession. What do these seemingly unrelated items have in common? At one time, they all enjoyed the ...
Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline's Hollywood Life is finally ready for its close-up. The monthly publication, previously called Movieline, relaunches ...
A new definition of "urban marketing" has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired, ultra-cool, sometimes disdainful of the ...
For years, public relations wasn't on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company - - with 34 restaurants throughout the Midwest -- generally relied on advertising to ...

PR Moves

April 14th, 2003 by
EDS names John Clendening to VP, marketing and communications; Ken Smalling takes over for Clendening as director, EDS Enterprise Comms... Robert Sbarra to the position of Vice President, Sales and Marketing for Manchester Technologies, Inc. He'll report to Barry R. ...
Ketchum PR's Executive VP Robert Feldman will become president and CEO of Grey Advertising's worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422) Hill and Knowlton has lured ...

Media Metrics

April 7th, 2003 by
Although the media have already started to dial back on constant coverage of the war in Iraq, the conflict continues to drive the most coverage. No doubt, PR pros trying to pitch non-war related stories have their work cut out ...
The employee grapevine is probably one of the most powerful communications vehicles in your company - whether it's spreading fact or fiction. But there are a variety of other, better tools available to communicate with your most important constituency. Companies ...

The Measurement Tree Grows

February 24th, 2003 by
The Institute for Public Relations recently released three new additions to the Measurement Tree series. "What You Need to Know to Measure Investor Relations," written by David Michaelson and John Gilfeather, is a primer for measuring the basic concepts of ...