Search Results for: john roderick&o=recent

Media Insight : Modern Maturity

September 1st, 1997 by
601 E. Street, NW Washington, D.C. 20049; Phone: 202/434-6880 Editor's Note: You would think that when it comes to the American Association of Retired Persons' 22-million-plus-circulation magazine, Modern Maturity, that it's not hard to make inroads because of the vast amount ...

Media Insight: Bloomberg News

August 18th, 1997 by
499 Park Avenue New York, N.Y. 10022 Phone: 212/318-2300 Editor's Note: Because of its reputation and the scope of the business news it covers (overseas, emerging, initial public offerings, technology and institutional investors), it's worth establishing a working relationship with Bloomberg ...

Did you know???

July 28th, 2003 by
That John Buckley, the chief spokesman for AOL Time Warner's AOL's America Online division, is reportedly in the running to become head of the Recording Industry Association of America? An announcement is expected soon.
'Human Touch' ApproachWhen the Republican National Committee hired a PR firm several weeks ago to conduct a far-reaching grassroots campaign, it reinforced one of the easily forgotten tenets of PR: public affairs is not about broad swipes - it's about ...
How The Weiser Group Grabbed Center Stage for Firm When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study's innovative angles to not only only gain publicity for the study ...
Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not so hot." Its handling of the aftermath of ...
A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession. What do these seemingly unrelated items have in common? At one time, they all enjoyed the ...
Line Publications LLC 10537 Santa Monica Blvd., Suite 250 Los Angeles, CA 90025 310.234.9501 http://www.movieline.com After moving the scenery around for the last several months, Movieline's Hollywood Life is finally ready for its close-up. The monthly publication, previously called Movieline, relaunches ...
A new definition of "urban marketing" has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired, ultra-cool, sometimes disdainful of the ...