Search Results for: john roderick&o=recent

Media Insight

June 28th, 1999 by

It’s That Time Again: Pitching Your Products for the Holidays
It’s not Christmas in June, but it is time to put on your holiday hat. Many magazines running holiday guides need information by July or August. PR NEWS and our …

Technology advances and a global marketplace have taken the geographic boundaries off of PR campaigns. The world is suddenly a very small place.
Although globalization has helped healthcare companies bring new products to market faster than ever before, there are …

Better Patient Info Needed

Contrary to popular assumptions, health plans are not the top reason consumers change, add or select a physician. Quality of physician communication and care is the reason. Half of America’s 100 million households changed physicians in the …

The News Monitor

May 13th, 1999 by

Commission Issues Newborn Kidnapping Guidelines

The Joint Commission on Accreditation of Health Care Organizations (JCAHO) last week issued guidelines that should help hospitals prevent baby snatching. The special alert was sent to nearly U.S. 5,100 hospitals and has a direct …

The News

April 29th, 1999 by

Test-driving Faith-based AIDS/HIV Outreach

A faith-based approach to AIDS/HIV outreach is being tested by a handful of African-American churches throughout the country in response to the disproportionate ratio of AIDS/HIV infection among this group.
Last week, Antioch …

The NATO bombings in Yugoslavia are an emotional and difficult issue for many people, given the terrible human cost of thousands of displaced Kosovars, “collateral damage” and three U.S. captives. The communications challenges that this conflict raises for the …

The Win
In February, Ghiorse & Sorrenti Public Relations was retained to complement its broad fundraising support for Vassar Brothers Hospital Foundation in Poughkeepsie, N.Y., with a promotional effort to support the latter stages of a $20 million capital campaign for …

For me, one of the most difficult lessons to remember about online PR is that I have almost no control over how the audience sees my campaign materials. If you are producing materials for television, your products look better if …