Search Results for: john roderick&o=recent

How The Weiser Group Grabbed Center Stage for Firm When Chicago-based Aon Consulting authored a unique study on employee attitudes, PR firm The Weiser Group seized upon the study's innovative angles to not only only gain publicity for the study ...
A new definition of "urban marketing" has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach with conventional PR tools. Hip-hop inspired, ultra-cool, sometimes disdainful of the ...
For years, public relations wasn't on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company - - with 34 restaurants throughout the Midwest -- generally relied on advertising to ...

PR Moves

April 14th, 2003 by
EDS names John Clendening to VP, marketing and communications; Ken Smalling takes over for Clendening as director, EDS Enterprise Comms... Robert Sbarra to the position of Vice President, Sales and Marketing for Manchester Technologies, Inc. He'll report to Barry R. ...

Media Metrics

April 7th, 2003 by
Although the media have already started to dial back on constant coverage of the war in Iraq, the conflict continues to drive the most coverage. No doubt, PR pros trying to pitch non-war related stories have their work cut out ...
Following is a chapter from the PR NEWS special report on the 12 Hottest (and 7 Not So Hot) Campaigns of 1997. Unfortunately for Trans World Airlines, it fell into one of the seven "not so hot." Its handling of the aftermath of ...
The employee grapevine is probably one of the most powerful communications vehicles in your company - whether it's spreading fact or fiction. But there are a variety of other, better tools available to communicate with your most important constituency. Companies ...

The Measurement Tree Grows

February 24th, 2003 by
The Institute for Public Relations recently released three new additions to the Measurement Tree series. "What You Need to Know to Measure Investor Relations," written by David Michaelson and John Gilfeather, is a primer for measuring the basic concepts of ...
Ketchum PR's Executive VP Robert Feldman will become president and CEO of Grey Advertising's worldwide PR company, the GCI Group, beginning April 14. Feldman replaces Jack Bergen, who left GCI to join Westinghouse/CBS. (Ketchum, 212/546-2422) Hill and Knowlton has lured ...