Search Results for: PR News’ PR People, People to Watch & Top Places to Work Awards Luncheon- November 29, 2012/page/3/www.prnewsonline.com/best-pr-advice

PR Newswire introduced "Company News on-Call Plus," an upgraded version of its news release database, stored online for access by journalists. The product now leaves three information sections open for companies to store quarterly report… Continued
Corporate public relations budgets are up in the New York metropolitan area, a survey by the New York chapter of the Public Relations Society of America (PRSA) shows. The survey of more than 800 executives… Continued

LONGEST PRESS RELEASE?

May 13th, 1996 by
It may not be the world's longest press release, but a 42-page epic by Greg Jarboe of Ziff-Davis Publishing must be among the weightiest ever produced. According to PR NEWS' sister newsletter, min, the tome… Continued
ADI Press Track. http://www.presstrac.com Provides information about its news and media content analysis; company directory, a search mechanism and links to USA Today. Agenda Online . http://www.agendaonline.com Provides users with information about event planning including… Continued
The American Society of Association Executives (ASAE), Washington, D.C., recently handed out 13 awards of excellence for association government relations programs. The winners, by category, are: -- Overall program management/federal level legislative--National Rehabilitation Association, Alexandria,… Continued
Decreasing federal budgets and a push for deregulation are leading to expanding influence of state legislatures. This, in turn, is leading to increased focus on state government relations activities by corporations. Given the increasing importance… Continued
Next month PR NEWS will send subscribers an exclusive bonus--the "PR NEWS Guide to Media Relations Services." Included in the guide will be listings of scores of products and services that PR executives rely on… Continued
Do a simple query on a search engine--and what you usually get are hundreds of documents--many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.'s home page by… Continued

PR READING LIST

May 6th, 1996 by
Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in "The Fourth Wave: Brand Loyalty Marketing." By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued
Change is a touchy subject within a company--but is required if companies are to prosper as markets and technologies change. So how should companies tackle communicating change to front-line employees, especially when the future of… Continued