Search Results for: PR News’ PR People, People to Watch & Top Places to Work Awards Luncheon- November 29, 2012/page/3/www.prnewsonline.com/best-pr-advice

Image Patrol: Iceland vs. Dubai: A Tale of Two Cities

October 27th, 2008 by PRNEWS

By Katie Paine To a very large extent, the current financial crisis isn't about money, it's about trust, transparency and reputation. Before they collapsed, Bear Stearns and Lehman Brothers had what in normal times would… Continued

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

October 27th, 2008 by PRNEWS

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued

10 Mistakes in Media Relations

October 22nd, 2008 by Iris Dorbian

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued

Making a Case for Going Green

October 22nd, 2008 by Iris Dorbian

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

Managing a Crisis Online: Heading Off a Disaster in Cyberspace

October 20th, 2008 by PRNEWS

In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued

Survey Results: How Does Your PR Firm Measure Up?

October 20th, 2008 by PRNEWS

Below are some highlights of the latest survey of 104 PR agency P&L statements conducted over 10 years by StevensGouldPincus, covering 22 most critical metrics. For full details including results by agency size, location and… Continued

Consumer Organization Offers Unique Perspective on How Individuals Define CSR

October 20th, 2008 by Iris Dorbian

As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What… Continued

Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

October 20th, 2008 by Iris Dorbian

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s… Continued

Newspapers/TV Most Trusted Source of Info

October 20th, 2008 by Iris Dorbian

A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility… Continued

Consumers Set Bar High for Companies, Even During Poor Economic Climate

October 20th, 2008 by Iris Dorbian

The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis. More than half (52%) of Americans feel companies should maintain… Continued