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Keyed Up: SEO Success Requires Decoding the Keyword Puzzle

October 20th, 2008 by PRNEWS

Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google… Continued

Online Social Media in Presidential Campaign Provides Tips to Marketers

October 15th, 2008 by PRNEWS

Forget the lawn signs, campaign buttons and bumper stickers. The internet and more specifically, social networks are providing a compelling and persuasive platform for this year’s presidential candidates to lure and rally prospective voters. Each… Continued

All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work

October 15th, 2008 by PRNEWS

Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey,… Continued

How to Make Your Web sites Media-Friendly

October 14th, 2008 by Iris Dorbian

Take t from an experienced reporter/writer/editor, there's nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance… Continued

Greening the Landscape of Modern-Day Businesses

October 14th, 2008 by Iris Dorbian

With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural… Continued

Communicating to Clients: The Word from Dix & Eaton CEO

October 13th, 2008 by Scott Chaikin

Scott Chaikin, head of Dix & Eaton, sent this email to clients last week, and provided a copy to PR News. If you’d like to share similar communiqués with clients or other stakeholders during these… Continued

Lessons from the Year of the Recall: New Best Practices in Crisis Management

October 13th, 2008 by PRNEWS

The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the… Continued

Eight Tips for Pitching Radio

October 13th, 2008 by Iris Dorbian

With all the attention paid to online and print, it's easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a… Continued

Call Off the Funeral: The Press Release is Alive and Well

October 13th, 2008 by Iris Dorbian

The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in… Continued

Focus on One Thing and Do it Transparently

October 13th, 2008 by Iris Dorbian

For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that… Continued