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How to Get Journalists to Pay Attention to Your Press Release

October 27th, 2008 by Iris Dorbian

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in… Continued

Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

October 27th, 2008 by PRNEWS

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) "Google never forgets..." -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued

Quick Study: Boomers Want Careers With Impact; Small Biz Still Giving; Consumers Anxious About Fed Bailout

October 27th, 2008 by PRNEWS

*Boomers Desire Meaningful Jobs: A national survey released by MetLife Foundation and Civic Ventures finds that half of nonprofit employers actually see Boomer workers as highly appealing, with an additional 39% finding them moderately appealing.… Continued

How To…Think Before You Send E-Mails

October 27th, 2008 by PRNEWS

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at… Continued

Did You Know?

October 27th, 2008 by PRNEWS

Seven Things You Will Learn In This Week's Issue Of PR News 1. More than four in 10 nonprofit employers (42%) see recruiting and hiring talent as a top human resource concern. 2. Many companies… Continued

Image Patrol: Iceland vs. Dubai: A Tale of Two Cities

October 27th, 2008 by PRNEWS

By Katie Paine To a very large extent, the current financial crisis isn't about money, it's about trust, transparency and reputation. Before they collapsed, Bear Stearns and Lehman Brothers had what in normal times would… Continued

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

October 27th, 2008 by PRNEWS

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77%… Continued

10 Mistakes in Media Relations

October 22nd, 2008 by Iris Dorbian

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued

Making a Case for Going Green

October 22nd, 2008 by Iris Dorbian

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

Managing a Crisis Online: Heading Off a Disaster in Cyberspace

October 20th, 2008 by PRNEWS

In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued