Research


avatar

The Week in PR, June 8 – June 15

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse. | MORE »

Comments Off

avatar

3 SEO Tips to Win Attention for Your PR Content

Writing well is still the coin of the realm for communicators. But, in a digital age, PR pros who want to enhance their value must tailor their writing for SEO (search engine optimization). | MORE »

Comments Off

avatar

Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing. | MORE »

Comments Off

avatar

The Week in PR, June 1- June 8

The revenge of old media, the popularity of PR and IHOP’s new dish.  | MORE »

Comments Off

avatar

4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

Comments Off

avatar

How B2B Companies Are Converting Data Into Content

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »

Comments Off

avatar

PR News Salary Survey: Writing Still Viewed as Most Important Skill for Advancement

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media. | MORE »

Comments Off

avatar

4 Ways to Boost Your Social Platforms

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear. | MORE »

Comments Off

avatar

Small and Midsize Agencies Prospering

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.  | MORE »

Comments Off

avatar

The Week in PR, May 11 – May 18

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?  | MORE »

Comments Off