For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.
When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.
The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.
Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people.
A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.