Research


avatar

When Using Big Data, Devise Metrics With Meaning

The key to helping news-minded PR pros communicate effectively with quant-minded marketers and business execs is not to develop a one-size fits all über metric, but to coordinate on a common set of communications goals and measure what matters.

 | MORE »

Leave a comment

avatar

PR Spurs Cosmetics Brand to Get Flatter

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.

 | MORE »

Leave a comment

avatar

Time for a Closer Look at Your Content

When brands slice and dice their information into snackable and visual content they boost the odds that consumers will pay closer attention to the message. The challenge is when to distribute the content.

 | MORE »

Leave a comment

avatar

3 Tips for Making Your Instagram Page Stand Out

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

 | MORE »

Leave a comment

avatar

Carve Another Niche

Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.

 | MORE »

Leave a comment

avatar

Storytelling: Key to Engaging Investors

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.

 | MORE »

Leave a comment

avatar

Inquiring Minds

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

 | MORE »

Leave a comment

avatar

PR News Nonprofit Awards Nominees 2015

Top brands and organizations vie for PR News’ NonProfit Awards.

 | MORE »

Leave a comment

avatar

How to Avoid Social Media Measurement Pitfalls

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

 | MORE »

Leave a comment

avatar

Job One: A Solid Foundation

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

 | MORE »

Leave a comment