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Traditional vs. New Media; Media Spend's Sharp Decline; Marketing Plans Fail; CMOs Pick Up Slack

March 25, 2009

Majority Still Questions Blogs' Credibility: The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional findings: 60% of those surveyed said...

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