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Managing Countries and Companies
April 21, 2008
Representing a multinational corporation is hard work, but according to a survey from Weber Shandwick, most business leaders believe that heads of state have a tougher job when it comes to managing their country's reputation. Here's what executives think about reputation management:
- 68% of global business leaders think country reputation is harder to manage well, while 29% chose company reputation.
- 57% say an industry's reputation is harder to manage than a company's, while 37% say the opposite.
- 71% over 24% say publicly held company reputation is more difficult to manage than privately held company reputation.
- 77% think company reputation is trickier than individual reputation, over 21% to the contrary.
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PR News Webinar:
How to Communicate Your Corporate Social Responsibility & Green Commitments
May 21, 2008
Media Training Workshop
June 11, 2008
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May 15 - IABC Business Writing Conference
May 16 - Call for Entry - PR News Platinum PR Awards
May 16 - Platinum PR Awards
May 18 - PRSA Counselors Academy Spring Conference
Calendar
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