The hectic, all-work-no-play regimen of medical professionals is being challenged by a Web site that aims to introduce a little medical trivial pursuit into their workday. The
medical quiz site, triviamedica.com, is positioning itself as a much-needed break for physicians, nurses and others in the high-stress healthcare profession. It also appeals to
the competitive nature of healthcare professionals with questions that are updated on a weekly basis. The trivia topics and questions are developed by a network of physician
writers and approved by a medical advisory board for accuracy.
When players log on they are engaged in friendly rivalries, vying for top positions against their colleagues, testing their medical knowledge and earning online rewards. Those
who excel at the medical quizzes are rewarded with "medicoins," which can be redeemed for items offered in the online catalog, such as a DVD player and a Caribbean cruise.
A direct mail and advertising campaign is promoting the site. Ads will run in trade magazines like American Family Physician, The New England Journal of Medicine
and e-MD.
(triviamedica.com, Lori Jeanne McKenna, 617/587-2024)