ELLE, the Nation's Leading Fashion Magazine, Forms Partnership With C, California's Premier Lifestyle Publication

March 16, 2010 | 3:41 pm

PR Newswire

NEW YORK and LOS ANGELES, March 16

NEW YORK and LOS ANGELES, March 16 /PRNewswire/ -- ELLE, the world's largest fashion magazine, announced today that it has formed a strategic partnership with C, California's premier lifestyle publication. The partnership builds on ELLE and C's advertising leadership to create unique national and local programs that will enhance the effectiveness of advertisers' media buys.

"We are constantly exploring ways for our advertisers to get more results out of their media spend," said Anne Welch, VP and Brand Publisher of ELLE. "A key effort is to support national branding spend with promotional programs at the local level. C is uniquely positioned in the California market to help us deliver on such programs."

ELLE and C have created two highly effective programs for their advertisers: a Group Growth Plan and Custom Marketing and Promotion programs that build on C's local presence and content:

• The Group Growth Plan provides advertisers who want to "heavy up" in California – the nation's largest retail market – with significantly more cost effective media plans when they grow their media spend in both publications
• The Custom Marketing and Promotion effort leverages ELLE's reach and C's content and presence in the market to create signature programs that uniquely support sales in key California markets.

"We are extremely excited to partner with ELLE," said Lesley Campoy, Publisher of C. "C has established itself as the only luxury lifestyle magazine devoted to the>California, reaching the most affluent consumers in the country's most affluent state. Our partnership with ELLE will allow us to build even more vibrant and effective programs for our advertisers"

ELLE

ELLE is the #1 global fashion magazine, with 42 editions, 23 million readers, and 6 million copies sold per month worldwide. It is also the foundation of numerous brand extensions, including ELLE DECOR (24 editions), ELLE A Table (five editions), and ELLE.com (27 websites with 11 million unique visitors).The U.S. edition reaches an audience of 5.3 million readers, who find in ELLE a rich mix of high and low that leads the reader to discover her personal>

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