BPCM Named PR Agency of Record in North America for the City of Marrakech

March 18, 2010 | 10:00 am

PR Newswire

NEW YORK, March 18

NEW YORK, March 18 /PRNewswire/ -- As part of the global integrated plan to promote Marrakech as a travel destination, the Moroccan National Tourist Office (MNTO) has launched a global public relations campaign in seven countries throughout 2010.  The Red By Marrakech tourism campaign has been created by Le Public Systeme, a Paris-based agency with proven tourism experience, and it has been announced that BPCM New York will handle the North American PR operations.

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Through the Red By Marrakech concept – which is designed to promote the city as a dynamic, accessible destination rich in design, inspiration and culture – BPCM will seek to increase awareness of Marrakech's tourist and cultural attractions.  By utilizing a strategic and targeted media outreach program, BPCM will add a new dimension to one of Morocco's most diverse cities.

Program elements include:

• Lifestyle media outreach and press trips: a media relations campaign positioning Marrakech as the destination for North Americans for a city break. This will be achieved by highlighting the city's accessibility and diverse offerings in terms of culture, art, shopping, activities and food.
• General public events: events taking place in well-known venues in six capital cities around the world – each one as cosmopolitan as Marrakech – will immerse the public into the magic of the city.
• Opinion leader outreach: Marrakech's spirit and atmosphere – the very essence of the "Pearl of the South" – will be showcased at an exclusive event in the fall in each of the target markets, including New York, London, Paris, Milan, Berlin, and Moscow.

The strategy involves a series of press trips aimed at different lifestyle categories, distributing content and news, building a community network and optimizing Marrakech's presence in social media.

About BPCM

BPCM is an international agency specializing in public relations and brand development. We integrate marketing, publicity, development and event planning to help brands focus on their core messages and communicate them clearly and consistently worldwide. An industry leader with offices in New York, Los Angeles, London, and Paris, and partner companies throughout the world, BPCM affords its clients a truly global vision and global visibility.