XA Produces the First Annual Cookie Magazine Smart Cookie Awards April 30, 2007

April 27, 2007 | 6:00 am

NEW YORK, April 27 /PRNewswire-FirstCall/ -- XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by Conde Nast's Cookie magazine as the event agency of record for the design and production of the Smart Cookie Awards. The event will take place on April 30, 2007, at the Morgan Library in New York City. Immediately following the presentation, the magazine will host guests at a reception.

As the event marketing agency, XA will partner with Cookie magazine to design and develop all required elements of the awards program. XA will create environments emblematic of Cookie's message and style. XA will be responsible for the creation of video tributes, technical direction, stylish stage and set design and bringing the pages of the magazine to life throughout the evening. Cookie magazine created the Smart Cookie Awards to honor extraordinary mothers who have made a significant impact in the lives of women and children. This year some of the honorees include Cynthia Nixon, Marcia Gay Harden, Mariska Hargitay, Liya Kebede and Sharon Stone.

Joe Wagner, CEO of XA, states, "It is an honor to be chosen by Cookie magazine and be an integral part of their first annual awards ceremony. We are proud that XA will be given the opportunity to showcase our design logistics and production capabilities to support the Smart Cookie Awards."

Marketers spent an estimated $171 billion in event marketing in 2005, up 3% from the previous year. In addition, 96% of marketing executives reported that they use events in their marketing mix according to PROMO's survey of event marketing executives. (Source: PROMO Magazine, April 2006)

About Cookie Magazine

Cookie showcases all the best for your family, featuring fashion, home, travel, entertainment and health for parents and their children. With a clean, stylish design aesthetic, Cookie believes that being a good parent and maintaining your sense of style are not mutually exclusive.

About XA

XA is a holding company for several wholly-owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, public and media relations, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.