Organic, Inc. Named Web Design Leader by Independent Research Firm

April 17, 2007 | 4:00 pm

SAN FRANCISCO, April 17 /PRNewswire/ -- Organic, Inc., a leading digital communications agency, was named as a leader in both "Transaction-Led" and "Image-Led" web site design projects, according to a report released by Forrester Research. The report, entitled "The Forrester Wave(TM): Interactive Marketing Agencies -- Web Design Capabilities, Q2 2007" (April 2007) evaluated Organic alongside 14 other agencies against 18 criteria.

In this evaluation, Organic was cited as a leader and one of four "leaders of the pack." According to the report, "Organic's vision to be 'the go-to- agency for empathy-based experience design' is well within its reach." The report continues, "Rigorous user research tactics, empathy-building exercises, and standout persona application make it a good choice for companies that need help transitioning to user-centered design. Similar to the results from the 2005 evaluation, its reference sites earned consistently high markets for usability ... "

Forrester used a rigorous methodology that evaluated the web design agencies against 18 criteria, including scores derived from two reference sites that included both a "Web Site Review" and a "Brand Image Review," which evaluated both the usability and the brand representation of each site -- both critical building blocks of an exceptional digital experience.

According to highlights of the report, "The agency is an especially good fit for buyers who want:

     "In-depth understanding of consumer attitudes and behavior. The firm
     scores top marks for its rigorous user research tactics and its best
     practices in bringing personas to life within a company. Clients that
     need help with aligning their organizations around user needs will
     benefit from techniques like short videos that highlight key messages
     from ethnographic research, portable collections of physical objects that
     individual personas would use in every day life, and "persona rooms" that
     literally put stakeholders in the personal space of customers.

     "An equal focus on usability and branding.  With its unusually broad
     range of experience design skills, Organic effectively translates its
     deep understanding of consumer needs into Web sites that help users
     achieve their goals ...  This makes Organic a top pick for companies that
     need highly usable sites that also adequately support their brand."

"Being recognized as a leader in our category is truly an honor," said Mark Kingdon, CEO of Organic. "At Organic, two things guide our work: our unique empathy-focused methodology and our passion for emerging technologies. We are delighted that these guiding principals are apparent in our work, and ultimately deliver value to our clients."

Organic's clients include leading brands such as DaimlerChrysler, Sprint, Bank of America, and Geek Squad. In addition to being named a "Leader" by Forrester, Organic is also a top 10 interactive agency, according to Advertising Age.

The report was authored by Forrester's Kerry Bodine with Harley Manning and Moira Dorsey. To view the entire independent report and the summary of Organic's scorecard evaluation, go to http://www.organic.com/about/reportlist.jsp.

About Organic, Inc.

Organic(R) is a leading digital communications agency that designs and builds exceptional interactive experiences that help tell brand stories, grow and nurture customer relationships, and make the online channel more accountable for leading companies. Founded in 1993, Organic has offices in Detroit, Los Angeles, New York, San Francisco, and Toronto. Advertising Age named Organic a top ten interactive agency. To learn more about Organic, please visit www.organic.com or read our blog at http://threeminds.organic.com.

Organic, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

The Forrester Wave is a trademark of Forrester Research. Organic is a registered trademark of Organic, Inc. All rights reserved.