How to Zero in on Target Customers

March 20, 2007 | 8:30 am

VIENNA, Va., March 20 /PRNewswire/ -- Sylvan Learning Center, a name synonymous with helping students to catch up, keep up and get ahead, will explain how it uses innovative marketing strategies to raise its conversion rates with TARGUSinfo On-Demand Data(SM) services at The Conference on Marketing on March 21 in Las Vegas.

Sara Costello, Sylvan Director of Direct Mail and Conversion Marketing, and Paul McConville, Director of Consumer-Facing Business Services for TARGUSinfo, will break down the strategies that Sylvan uses to improve its marketing effectiveness.

"All of our Sylvan Learning Center and TARGUSinfo projects are focused on using data and tools to meet our customers' needs more effectively," Costello said. "Our end business goal is an improvement in conversion to enrollment in a Sylvan service, and we work toward that through improvements in lead management, prioritization and verification. Every time someone calls 800- EDUCATE or visits www.educate.com, TARGUSinfo helps us make the most of that opportunity."

Sylvan uses TARGUSinfo On-Demand Data services to capture the name and address of everyone who contacts its national 800-number and inquires online. TARGUSinfo provides demographic data on each lead, enabling Sylvan to rate prospects by projected lifetime value, prioritize leads for follow-up and segment its direct mail efforts.

"Sylvan is a leader in educational marketing because it is constantly seeking innovative ways to increase the return on its marketing dollars," McConville said. "Sylvan has a short window in which to convert each prospect into a customer before their interest cools. We help Sylvan capitalize on prospect interest quickly, efficiently and more personally."

Sylvan has joined a growing list of national organizations . such as Jenny Craig, Midas and Meineke Car Care Centers . that rely on TARGUSinfo to make their CRM and marketing systems more effective.

Costello and McConville will reveal how Sylvan improved its lead management, conversion and verification at The Conference on Marketing in Las Vegas on March 21 from 3:25-4:15 pm (Track C: Marketing Communications). For more information on On-Demand Data services, visit TARGUSinfo at booth No. 4 at the conference March 19-21 or visit http://www.TARGUSinfo.com/marketing.

About Sylvan

Learning feels good(TM) at Sylvan Learning Center, the leading provider of in-center and live, online tutoring at home to students of all ages and skill levels. With more than 27 years of experience and nearly 1,200 centers located throughout North America, Sylvan Learning Center has positively changed the lives of over two million students and families. Sylvan's trained and certified teachers provide personalized instruction in reading, writing, mathematics, study skills and test-prep for college entrance and state exams. At Sylvan, students develop the skills to do better in school and the confidence to do better in everything else. For more information regarding the Sylvan Advantage(TM), call 1-800-31-SUCCESS or visit http://www.tutoring.sylvanlearning.com/info.

About TARGUSinfo

TARGUSinfo is the leading provider of On-Demand Data services for consumer-facing businesses. Its unique identification, verification and location services enable call-center operators, retailers, Web-based marketers, telecommunication providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).

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