Vitamin Selected by The Hearing and Speech Agency to Brand and Promote Vibe '07

March 19, 2007 | 5:33 am

BALTIMORE, March 19 /PRNewswire/ -- Vitamin(R) today announced being selected for the second year in a row to brand and promote Vibe '07, the largest annual fundraiser of The Hearing and Speech Agency (HASA), the only non-profit in Maryland solely dedicated to meeting the needs of children and adults who are deaf, hard of hearing, or who have speech and language disabilities.

"The mission and services of HASA are increasingly important to our community, especially with the growing diagnosis of autism in children-as many as 1 in 150 according to the CDC," said Michael Karfakis, president and CEO of Vitamin. "Vibe is an engaging and effective way to educate the community about the severity of communication challenges, and Vitamin is privileged to lead the marketing efforts for the fundraiser again this year."

To promote Vibe, Vitamin is handling all of the branding, marketing and public relations surrounding the event, including the event logo, marketing collateral, media planning, advertising, media relations and onsite marketing. This year's Vibe carries the theme "A Night of Magic," which is woven throughout all of the event's marketing materials. A glimpse of the event brand can be seen at www.hasa.org/vibe. Vitamin will rollout the full promotional campaign for Vibe '07 throughout the next several months.

Vibe '07 will be held on May 11th at the American Visionary Art Museum. The event will be emceed by WJZ-TV weathercaster, Bob Turk, who has a cochlear implant and frequently speaks with clients and students of HASA about his personal struggles with hearing loss. Vibe will also feature a professional mind reader and magic show, live and silent auctions, and strolling magic. A tribute to Miriam Zadek, HASA's Communicator of the Year - and numerous other communications and "magic" themed activities - will entertain guests of Vibe '07, whose donations aid HASA in improving lives through better communication.

About Vitamin(R)

Headquartered in Baltimore, Md., Vitamin is a boutique design and marketing firm focused on enhancing brand perception through the creation of cohesive identity, print, interactive and public relations programs. The firm's diverse and growing client list includes Apio/Eat Smart, CBS Radio/Infinity Broadcasting, The Hearing and Speech Agency, Heery International, Hord Coplan Macht, Kids 1/High Road Schools, "King Gimp," and KLNB Retail Properties. Vitamin is recognized for its excellence in marketing communications by the Advertising Association of Baltimore, American Corporate Identity, American Design Awards, Hospitality Sales & Marketing Association, and The Webby Awards. www.vitamininc.net