Bradley and Montgomery Storms Media Magazine's Creative Media Awards, Takes Best in Show

September 28, 2006 | 2:37 pm

NEW YORK, Sept. 28 /PRNewswire/ -- Media Magazine shocked the ad community during Advertising Week last night by awarding its Best in Show Award to small, independent agency Bradley and Montgomery (http://www.bamads.com), besting campaigns by large creative firms including Crispin Porter + Bogusky and Fallon as well as media agencies like OMD and MindShare. Earlier in the evening, BaM was also awarded the CMA for the Business-to-Business category. BaM garnered the award for its campaign on behalf of Chase Commercial Banking for its innovative campaign in the Indianapolis International Airport that turned each of the 90 power outlets into branded space. The event held at New York's Marriot Marquis Hotel is one of the highlighted events of Advertising Week.

BaM, looking to bring Chase Commercial Banking directly into the lives of the business traveler went right to the mecca of business travel -- the airport. In a landscape where nearly every surface has a message, the agency found a new outlet -- literally, to reach the target consumer. BaM placed eye-catching two- and three-foot-tall blue-and-white markers over each of the more than 90 power outlets in the Indianapolis International Airport. More than 8 million travelers passed through the airport during the media run. At a cost of $65,000, this worked out to less than a penny per exposure (less than the cost of one airport diorama).

"Winning the Creative Media Award for our work with Chase is a tremendous validation for the type of work we focus on as an agency," said Scott Montgomery, principal of Bradley and Montgomery. "As the fractioning of mainstream media forces brands to look for new ways to reach their customers, the Chase campaign is an excellent example of how a logical, simple idea can break through the clutter without having to spend large amounts of money."

About BaM

Bradley and Montgomery (BaM), founded in 1999, is an independent creative agency focusing on unconventional projects for large and mid-sized brands. Initially a regional creative shop based in Indianapolis, BaM has become a national player, opening offices in New York in 2005. BaM's client roster includes JP Morgan Chase, Simon Property Group, Ball State University, Delphi, Chopper Farm Custom Motorcycles and the United Nations International Day of Peace Concert.

    Contact: Neil Steinberg
             5W Public Relations