Candie's Announces 2x Grammy Award Winning Artist, Fergie to Appear in its New Advertising Campaign

January 31, 2007 | 8:30 am

NEW YORK, Jan. 31 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (Nasdaq: ICON) (the "Company") announced today that superstar artist, Fergie will appear in the Company's popular junior brand, Candie's(R), Spring 2007 multi-media advertising and marketing print and television campaign. Fergie is known to most as the fashion forward female singer in the multi-platinum, Grammy award winning group, The Black Eye Peas. Fergie is noted for her powerful vocals as much as her sense of style.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070131/CLW082-a

             http://www.newscom.com/cgi-bin/prnh/20070131/CLW082-b )

Fergie has topped the Billboard Hot 100 chart, Hot Digital Songs chart and Pop 100 chart with her singles, "London Bridge" and most recently, "Fergalicious" from her platinum solo debut, The Dutchess. Fergie is also the first female artist to have back-to-back #1 songs on the Billboard Pop 100 chart. Fergie joins past Candie's spokespeople Destiny's Child, Hilary Duff, Dixie Chicks and Jenny McCarthy. Candie's is sold exclusively at Kohl's Department Stores and on Kohls.com.

Fergie will appear in Candie's only at Kohl's print advertising campaign, which will debut in March issues of fashion, entertainment and lifestyle magazines, online at teen dominated websites, and star in a television campaign to be aired on major networks nationwide beginning in February. The TV commercial will debut on the Grammy's(R) on February 11th in select markets.

"I was really flattered when they asked me to be the next Candie's girl. There are so many wonderful women who have done past campaigns," stated Fergie. "I had so much fun shooting the campaign, playing up the glam side of my personality and I am excited to have my current single, 'Glamorous' be the music for the TV commercial."

The creative for the campaign revolves around an over-the-top and glamorous Fergie. The always glam Fergie is caught in playful moments that only our Candie's girl experiences. The commercial features Fergie hanging out in her posh Beverly Hills home, while a voyeur looks on. Fergie realizes that someone is watching her and she plays it up in a fun and sexy Candie's way. The soundtrack for the television commercial is Fergie's, "Glamorous" from her solo debut album, The Dutchess.

Neil Cole, CEO, Iconix, stated, "Candie's always aligns itself with the biggest names in the music industry and we are excited to be working with Fergie. Our new campaign will further grow and support our Candie's at Kohl's business."

Julie Gardner, Kohl's senior vice president and chief brand officer stated, "Fergie is a pop culture icon and embodies the spirit of the Candie's brand. We are confident that the culturally relevant advertising and marketing campaign will resonate with our junior shoppers and further differentiate Kohl's in the marketplace."

The campaign was created by Iconix's in-house marketing team. The print campaign was shot by famed celebrity photographer, Matthew Rolston and the television commercial was directed by Chris Appelbaum, who is known for his MTV music videos.

Candie's and Kohl's will be a sponsor of Fergie's "The Dutchess" tour this spring/summer. The tour will be high tech, innovative and groundbreaking. Fergie will make personal appearances on behalf of the brand as well as participate in campaign launch events. The campaign will be integrated into Kohl's spring marketing plans.

The Candie's website will feature "That Is So Candie's" theme. Users can log on to www.candies.com and upload their real life Candie's moments to "C- tube" via video, photos or stories and also enter to win a sweepstakes to be a "Dutchess for a day". One lucky winner will be flown to Los Angeles for the next Candie's and Fergie photo shoot to have lunch with the star.

About Iconix Brand Group, Inc.

Iconix Brand Group Inc., (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R) and OCEAN PACIFIC (R). The Company's brands touch every major segment of retail distribution from the luxury market to the mass market. Iconix, through its in-house advertising agency, advertises and markets its brands to continually increase consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers.

About Kohl's

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates 817 stores in 45 states. For a full list of store locations and information, or for the added convenience of shopping online, visit www.kohls.com.

About Interscope Geffen A&M

Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world's largest music company.

    Contact:

    Iconix Brand Group, Inc.            Kohl's
    Maria Dolgetta                      Vicki Shamion
    Director of Public Relations        Vice President, Public Relations
    212.819.2084                        262-703-1464
    mdolgetta@iconixbrand.com           Vicki.Shamion@kohls.com