Pop Starz Selects TransMedia Group as PR Firm to Publicize New Record Label & Major Roster of Talent

January 16, 2007 | 5:35 am

BOCA RATON, Fla., Jan. 16 /PRNewswire/ -- Pop Starz Inc. (Pink Sheets: PSRZ), has chosen TransMedia Group as its PR firm to promote the Pop Starz roster of dance talent and its new record label which plans to develop, produce, license, acquire, and distribute proprietary recorded music.

Pop Starz has been nationally recognized since 2001, when they won the World Hip Hop Championships in Los Angeles which resulted in recruiting Brice Vick, award-winning choreographer to Ashanti and Remi Ma, as Artistic Director. Pop Starz annual dance workshop, a Florida Hip Hop tradition, attracts hundreds of dancers who come from all over the country to compete in this competition.

Michelle Tucker, President of Pop Starz Inc. and Marlene Cassidy, Esq., President of Pop Starz Records, Inc. remarked that in their search for a national public relations firm, "TransMedia Group rose to the top of a very impressive group."

Among the initial assignments Pop Starz has given TransMedia Group to promote include:

     * Singing Sensation, Montana, age 14, to sing National Anthem at the Hula
       Bowl in Hawaii on Jan. 14th on ESPN and in Miami at the Heat-Pacers
       game Jan. 18th (on her 14th birthday)
     * Pop Starz imminent signing of its first Artist, 16-year-old Morgan
       Hayes, the next Christina Aguilera
     * Pop Starz performing at Snooper Bowl and Pre-Super Bowl Sunday events

"We're so pleased to have the opportunity to work with the established professionals and the exciting young talent at Pop Starz," said Kim Morgan, VP of TransMedia. "They're an exceptional organization and we expect the country to embrace Pop Starz Records and their rising starz in no time."

About Pop Starz

Pop Starz Inc. (Pink Sheets: PSRZ) operators of South Florida's largest dance training centers concentrating on the musical genre known as Hip Hop and Pop for kids and teens (beginners to advanced) and new record label, Pop Starz Records. In the future, the company intends to also offer talent agency services. For more information, please visit www.popstarzinc.com and www.popstarzrecords.com

About TransMedia Group

Founded in 1981, TransMedia is Palm Beach County's largest independent public relations firms, serving clients locally, regionally, nationally and worldwide from its headquarters in Boca Raton. The firm has won numerous recognitions and award and has been honored by the Public Relations Society of America. For additional information, please visit www.transmediagroup.com

Contact: Kim Morgan

               561-750-9800 x233
               kmorgan@transmediagroup.com