Portada's New Website Provides Readers and Advertisers a First-Rate Hispanic Media Destination

December 5, 2006 | 2:15 pm

NEW YORK, Dec. 5 /PRNewswire/ -- Portada, the only audited trade publication in the U.S. Hispanic media and advertising marketplace, today launched a new website http://www.portada-online.com that offers Hispanic media and advertising professionals news and Market Intelligence on the growing Hispanic media market. "We have heard the feedback from our subscribers and advertisers and created a high quality online platform to bring greater awareness of the growing Hispanic print and digital media markets", says Marcos Baer, publisher of Portada.

The new website, www.portada-online.com, offers Advertisers the ability to reach corporate marketers and media professionals interested in reaching Hispanics through the following channels:

     -- Digital Media - Websites, and emerging digital properties
     -- Print Media - Including magazines, newspapers, and direct mail
     -- Content - Targeting Hispanics and Latin Americans
     -- Public Relations - Efforts undertaken to connect with Latino
        communities
     -- Panregional (U.S. and Latin America) - Cross-border Advertising and
        Publishing trends

Hispanic marketing professionals have now the option to sign up for a wide array of targeted free e-newsletters on:

     -- General Hispanic Market (includes Advertising, Publishing and Digital
        Media News)---Weekly.
     -- Portada(R) Market Intelligence (Research and Trends)---Bi-weekly.
     -- Content---Monthly.
     -- Public Relations---Monthly.
     -- Panregional (Latin American and U.S. Hispanic Advertising and
        Publishing News)---Monthly

    CONTACT PORTADA

To showcase your message online through these new opportunities call Annette Fielman, Sales/Marketing Director at 516 396 0179 or e-mail her at Annette@portada-online.com.

To subscribe to premium content and resources go to: http://www.portada-online.com/subscribe.aspx or call 1-800-397-5622.

To subscribe to free e-newsletters online go to http://www.portada-online.com/newslettermng.aspx