Michael Porter Signs With Stern + Associates

October 13, 2008 | 5:33 am

CRANFORD, N.J. and CAMBRIDGE, Mass., Oct. 13 /PRNewswire/ -- Michael Porter, indisputably the foremost scholar/practitioner on modern competitive strategy, has engaged Stern + Associates (S+A) to represent him for outside speaking engagements and communications. S+A is a rapidly growing, full- service public relations and marketing communications agency headquartered in central New Jersey with offices in Cambridge, Mass. and Nashville, TN.

"Stern + Associates is deeply honored to add Dr. Porter to the client roster of our expanding thought leadership practice area," noted Susan Stern, president of Stern + Associates. "It is a privilege to help further disseminate his groundbreaking concepts, which have defined thinking for companies, governments, NGOs, and health care organizations worldwide."

Professor Porter's work covers company strategy; the competitiveness of nations, regions and cities; strategic philanthropy; and solutions to social problems such as health care, the environment and corporate responsibility. The Institute for Strategy and Competitiveness was founded at Harvard Business School in 2001 to further Porter's research.

Bishop William Lawrence University Professor at Harvard Business School, Porter is the author of 17 books and more than 125 articles, including his seminal works: "The Competitive Advantage of Nations," which has guided economic policy in countless nations and regions; and "Competitive Strategy: Techniques for Analyzing Industries and Competitors," in its 63rd printing and which has been translated into 19 languages. His book "Redefining Health Care: Creating Value-Based Competition on Results" (2006; Harvard Business Press) is influencing thinking and practice not only in the United States but numerous other countries. "On Competition" (Harvard Business Press) was re-issued this month with new and expanded content.

Identified as the world's most influential thinker on management and competitiveness in numerous rankings and surveys, Professor Porter has received six McKinsey Awards for the best Harvard Business Review article of the year, including an unprecedented four first-place awards. He has also received the highest recognition from professional societies in his fields, honors from several governments, and numerous honorary doctorates. Visit S+A's new Web site to learn more about Michael Porter.

With more than 20 years of success and creativity, Stern + Associates is a full-service public relations and marketing communications agency with offices just outside New York City in Cranford, N.J., and Cambridge, Mass. The company's growing roster of national and international clients covers a broad range of consumer, business-to-business, education, healthcare, technology, energy, and architecture and design accounts. In an industry known for high client turnover, S+A's dedication to strategic counsel and creative ideas that work has resulted in strong client partnerships, many lasting for more than a decade.

For additional information, visit www.sternassociates.com.