PR Budget Briefing

Preliminary findings from a study conducted by the Public Affairs Group (PAG) indicate that PR budgets are continuing to grow in 1999. When PAG consulted with 50 of its member corporations, 75% reported funding increases, while roughly a quarter reported slimmer allocations this year. Average communications budgets for Fortune 500 companies panned out as follows:

Small $3,750,000
(sales = $1-5 billion)
Medium $6,075,000
(sales = $5-10 billion)
Large $10,012,500
(sales > $10 billion)
Source: Public Affairs Group