Weber Shandwick Launches ReputationRx Web Site
November 6, 2006 | 9:00 am
NEW YORK, Nov. 6 /PRNewswire/ -- Global public relations firm Weber
Shandwick today launched a new Web site -- reputationRx
(www.webershandwick.com/reputationrx). This comprehensive site is an
up-to-date reputation management resource that provides the latest news,
research findings, insights and commentary on how to build and safeguard CEO
and corporate reputation.
"ReputationRx fills a critical information gap on reputation best
practices," said Weber Shandwick President Andy Polansky. "It was created for
companies searching for the resources and tools needed to respond to a growing
business imperative -- more effectively building, maintaining and repairing
reputation."
The new Web site covers a wide variety of topics such as reputation care,
reputation recovery, CEO turnover, CEO reputation, corporate responsibility
and strategies for communicating reputation. It also features a
ReputationXchange blog (http://www.reputationxchange.blogspot.com/), links to
additional resources, and the most recent reputation-related facts and figures
including:
* The word "reputation" has risen 108% in global top-tier media from 2001
to 2005.
* Only 43% of companies have a formal system for measuring reputation
(Kitchen and Laurence, Corporate Reputation: An Eight Country Analysis,
2003).
* A substantial 72 percent of global business executives report that CEO
reputation significantly contributes to company reputation (Weber
Shandwick/KRC Research, Safeguarding Reputation(TM) 2006).
* Global business executives report that reputation risk is the most
significant threat facing business today - twice the risk posed by
terrorism, foreign exchange, natural hazard and political actions (EIU,
2005).
"A company's success and sustainability often correlate directly with the
strength of its reputation," said Weber Shandwick Chief Reputation Strategist
Dr. Leslie Gaines-Ross and architect of reputationRx. "The launch of
reputationRx could not have arrived at a better time for business leaders
since our new Safeguarding Reputation(TM) research found that 63 percent of a
company's market value is attributable to corporate reputation."
About Weber Shandwick
Weber Shandwick is one of the world's leading global public relations
firms with offices in major media, business and government capitals around the
world. The firm specializes in strategic marketing communications, media
relations programs, public affairs and issues management, reputation
management, and provides corporate communications counseling. Weber Shandwick
also provides specialized integrated services including Web relations,
advocacy advertising, market research and visual communications. Find out
more at www.webershandwick.com. Weber Shandwick is a unit of The Interpublic
Group of Companies (NYSE: IPG), which is among the world's largest advertising
and marketing services organizations.
Contact
Laura Bachrach
Weber Shandwick
212-445-8467
lbachrach@webershandwick.com
|