R.H. Donnelley Selects Cramer-Krasselt as Agency of Record

September 20, 2006 | 1:54 pm

CARY, N.C., Sept. 20 /PRNewswire-FirstCall/ -- R.H. Donnelley (NYSE: RHD), one of the nation's largest yellow pages publishers and online local search companies, has selected Cramer-Krasselt as its advertising agency of record, effective immediately.

"At R.H. Donnelley, we're committed to delivering the product of choice in all the markets we serve by providing the most complete local-search information available in print and online," said Maggie Le Beau, RHD senior vice president and chief marketing officer. "We're delighted to partner with Cramer-Krasselt as we continue to build our brands and innovate our products and services. C-K understands our vision and will help us communicate in creative and compelling ways."

RHD selected Cramer-Krasselt after an extensive search following RHD's acquisition of Dex Media earlier this year and the company's decision to consolidate its advertising efforts under a single agency. The search involved a review of 16 separate agencies.

"This is an exciting time in the history of R.H. Donnelley as their industry continues to evolve and they find new ways to innovate," said Peter Krivkovich, CEO of Cramer-Krasselt. "C-K has a track record of taking brands to a new level of recognition and success, and they all have a common ingredient: evolving marketplaces that demand new ways of thinking. We're looking forward to working with RHD to create memorable campaigns that help invigorate some of the country's best-known directory brands."

About R.H. Donnelley

R.H. Donnelley (RHD) is one of the nation's largest Yellow Pages publishers with significant online local search capabilities. The company has more than 4,000 employees operating in 28 states across the United States. Every day, consumers rely on the company's more than 625 directories, online city guides and local search Web sites to find businesses that provide the products and services they need. RHD's directories, which have a circulation of approximately 80 million, are marketed under three of the industry's most recognized brands: AT&T Yellow Pages (formerly SBC Yellow Pages) in Illinois and northwest Indiana; Dex(R) Yellow Pages and EMBARQ Yellow Pages(TM) (formerly Sprint Yellow Pages(R)). R.H. Donnelley's expanding presence on the Internet now includes the Best Red Yellow Pages(R) brand at bestredyp.com(R) in its EMBARQ Yellow Pages markets, in RHD's AT&T Yellow Pages markets at CHICAGOLANDYP.com and local search services through Dex at DexOnline.com(R).

About Cramer-Krasselt

Rapidly growing Cramer-Krasselt is the fourth-largest independent agency in the United States, with billings exceeding $642 million in 2005. Several major new business wins have contributed to a 25 percent growth rate in 2006, catapulting annual billings to nearly $800 million. Frequently featured for its creativity, the agency is headquartered in Chicago, with offices in New York, Milwaukee and Phoenix. The agency is on a creative winning streak this year that has notched two Gold and one silver Effie, two Bronze Lions, the 2005 Athena campaign of the year and recognition as one of three finalists for the O'Toole Award. C-K's client list is representative of major brands across virtually every industry. They include: AirTran Airways, CareerBuilder.com, Cellular South, Corona Beer, EFFEN Vodka, HBO Video, H. J. Heinz Co., Hyatt Hotels, KeyBank Corp., Master Lock, Spice Islands, Ski-Doo, Takeda Pharmaceuticals' Rozerem, WellCare Health Plans and [yellow tail] wine. Cramer-Krasselt's public relations subsidiary, CKPR, is ranked among the nation's top 15 agencies. For more information, visit Cramer-Krasselt at http://www.c-k.com.

Safe Harbor Provision

Certain statements contained in this press release regarding RHD's future operating results or performance or business plans or prospects and any other statements not constituting historical fact are "forward-looking statements" subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. Where possible, the words "believe," "expect," "anticipate," "intend," "should," "will," "planned," "estimated," "potential," "goal," "outlook" and similar expressions, as they relate to RHD or its management, have been used to identify such forward-looking statements. All forward- looking statements reflect only RHD's current beliefs and assumptions with respect to future business plans, prospects, decisions and results, and are based on information currently available to RHD. Accordingly, the statements are subject to significant risks, uncertainties and contingencies, which could cause RHD's actual operating results, performance or business plans or prospects to differ materially from those expressed in, or implied by, these statements.

The following factors, among others, could cause actual results to differ from those set forth in the forward-looking statements: (1) the risk that the legacy Dex and RHD businesses will not be integrated successfully; (2) the risk that the expected strategic advantages and cost savings from the Dex Media merger may not be fully realized or may take longer to realize than expected; (3) disruption from the Dex Media merger making it more difficult to maintain relationships with customers, employees or suppliers; and (4) general economic conditions and consumer sentiment in our markets. Additional factors that could cause RHD's results to differ materially from those described in the forward-looking statements are described in detail in the registration statement on Form S-4 that RHD filed with the Securities and Exchange Commission (the "SEC") (Registration No. 333-129539), which contains the joint proxy statement/prospectus relating to the transaction, RHD's Annual Report on Form 10-K for the fiscal year ended December 31, 2005 in Item 1A "Risk Factors," Dex Media's Annual Report on Form 10-K for the fiscal year ended December 31, 2005 in Item 1A "Risk Factors," as well as RHD's and Dex Media's other periodic filings with the SEC that are available on the SEC's website at www.sec.gov.